Nike and Reebok embattle in Shoe War showdown
CrossFit has grown by leap and bounds as a sport and now is worth ~$4 billion. Couch potatoes got out of their sofas to embrace this sport and has been known to inspire more and more people worldwide. Right behind…
Chyna and Camille’s Hard Rock bootie WOD
You gotta earn it to flaunt it. The ‘White Bootie Shorts’ has taken over the ‘LBD-Little Black Dress’ in the world of CrossFit. Now a staple at the CrossFit Games, champs Chyna Cho and Camille leblanc-Bazinet have shared their Girl…
Under Armour celebrates International Women’s Day in collaboration with Biotherm Malaysia
In conjunction with International Women’s Day, Under Armour in collaboration with Biotherm Malaysia has successfully organised an event aimed at encouraging healthy living among the community and to educate the public on the importance of overall wellness. The event was held at…
PUMA elevates Sport and Style with the Puma Fierce
Sports brand PUMA unveiled today its latest women’s training campaign focusing on their new fitness footwear style offering, the PUMA Fierce. Entrepreneur and style icon, Kylie Jenner headlines the campaign along with other PUMA ambassadors which launches on April 1,…
Sweat It Off at Lorna Jane’s Pop Up Store Launch Party – 26.03.2016
Date: Saturday, 26th Mar 2016 Time: 2pm/ 3pm/ 4pm Venue: Bodytone Studio in Courtyard SS15, Subang Jaya, Selangor Register: Email getstylish@believeactive.com Hello #FITGIRLS & gents, get ready to sweat it out with Lorna Jane at the hottest FIT PARTY in Subang Jaya. Circuit classes will be…
Under Armour launches into Queensbay Mall, Penang
Under Armour opens a new brand house in Queensbay Mall, Penang, taking a step further to expand the business one year after it made its way to Malaysia. Penang will be the first in the northern region of Malaysia and…
#Sockdoping meets CrossFit
#Sockdoping is real, even in CrossFit. Call it funky or outlandish, people actually do sync on the type or colour of socks they want to wear on a certain workout. Feel the thrust down to the floor, for that greater…
Strong is the new Sexy for Sports Illustrated
Strong is the new beautiful in Sports Illustrated’s new swimsuit issue. Feast your eyes on Ronda Rousey covered in body paint, Ashley Graham in an ity-bity string bikini and Hailey Clauson in the old ‘hand bra’! It doesn’t get any…
Under Armour announces global partnership with Dwayne Johnson
Under Armour has announced a global partnership with the dynamic actor, producer and global superstar Dwayne “The Rock” Johnson. As part of the long-term partnership, Johnson will work hand-in-hand with the innovative performance brand to create a range of products…
Rule with Under Armour’s Pioneer CoolSwitch technology in new Spring/Summer 2016 Collection
A leader in the innovation of high-performance sportswear apparel, Under Armour brings sporting professionals and aspiring athletes a step closer to ruling oneself. An unprecedented edge to the fitness world, Under Armour’s CoolSwitch technology is unveiled in the newSpring/Summer 2016 Collection,…
