Strong is the new Sexy for Sports Illustrated
Strong is the new beautiful in Sports Illustrated’s new swimsuit issue.
Feast your eyes on Ronda Rousey covered in body paint, Ashley Graham in an ity-bity string bikini and Hailey Clauson in the old ‘hand bra’! It doesn’t get any better than this.
For a change, three smoking hot women were selected for this year’s honour, a first in the magazine’s 52 year history. The choice to highlight Graham and Rousey is monumental; a major shift for an industry that has long held a narrow view of beauty. One that typically hasn’t embraced Graham’s size 16 curves.
Though SI has featured buxom models like Kate Upton and Tyra Banks in the past, putting a plus size model on the cover is new (and welcomed!) territory.
Graham also stars in a #SwimSexy campaign alongside 56-year-old model Nicola Griffin inside the pages of the magazine, making a compelling case for wearing a gold bikini at any age or size.
The issue will be available February 15, along with a series of VR content featuring former Swimsuit cover models Nina Agdal, Irina Shayk and Hannah Davis.