ToughASIA

Just when you think you're tough enough

Under Armour debuts RUSH with Celliant Technology

Under Armour has unveiled its all-new scientifically tested and athlete-proven line UA RUSH which partners with Celliant – a mineral-infused fabric, that is designed with infrared technology.  This technology pushes energy back into the body and improves oxygen flow and…

Prada Linea Rossa Active brings avant-garde touch to new sports and lifestyle creations

Prada Linea Rossa reinterprets the brand’s stylistic codes and presents a dynamic, advanced technical collection that is shaped for the 21st century. Underlining its 1990s sportswear roots, Prada Linea Rossa draws inspiration from the clean-cut design and sporty aesthetic that…

Schumacher Drives Under Armour Forward

Mick Schumacher, with a last name that needs no introduction, the 20-year-old Formula 2 driver has carved out his own identity as one of the best drivers in the world. Now, he will work alongside Under Armour in his quest…

ASICS redefines the Long Run with new Energy Saving shoe– METARIDE™

ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners…

Lift Up your 2019 training with Under Armour Tribase Reign

Every lift, rep and workout of the day starts from the ground up in the UA Tribase Reign Finding the right footwear is critical to ensure the best performance for each athletes especially in their functional fitness, high intensity training…

Accessorize this Chinese New Year with Ray-Ban’s CNY Special Edition

It’s that time of the year again where family and friends reunions take place day in, day out. Most get ready by hitting the malls on a hunt for new, bright coloured and fancy outfits to wear on house visitations…

ASICS brings Tech & Design together in Gel-Quantum Infinity

ASICS has announced the launch of the all-new GEL-QUANTUM INFINITY shoe, closing the year on an ultimate high with the most anticipated shoe of 2018. The new shoe features an uncompromised celebration of ASICS proprietary GEL technology inspired by functionality…

Oakley Crystal Pop Collection brings colour to life

Introducing Oakley’s Fall/Winter 2018 eyewear collection – suitable for both men, women and junior sports enthusiasts. The collection of sunglasses and opticals comprises of multiple colours and designs for those who love to to style up as they work out…

ASICSTIGER go Plane Crazy to celebrate Mickey’s 90th Anniversary

To mark 90 years since Mickey Mouse first appeared on the big screen, ASICSTIGER has collaborated with Disney once again to commemorate Plane Crazy, the first Mickey Mouse cartoon to be produced. The range of shoes will feature the low…

ASICS HyperGEL-SAI & HyperGEL-KAN combine street style with HyperGEL MIDSOLE street style with midsole technology

ASICS has announced the launch of the new HyperGEL-SAI™ and HyperGEL-KAN™, the latest additions to the HyperGEL™ series. The HyperGEL™ series combines vibrant street style with high-performance GEL®street style with proprietary to ASICS. HyperGEL’s balance of style and technology gives…