RunLites® Introduces New Innovations for its Wearable Tech that Turns Night into Light
Enhanced Designs Turn Hands “On” in New Colors and Styles for Runners, Cyclists and Survivalists PHILADELPHIA, Aug. 16, 2016 /PRNewswire/ — RunLites®, a revolutionary wearable technology solution featuring rechargeable lights, is turning night into light by introducing two new product lines:…
Groupon Steps Up Fitness Game with New Private-Label Women’s Clothing Line
Form+FocusTM activewear collection builds on the company’s success with fitness-related experiences, products and apparel offers August 04, 2016- CHICAGO–(BUSINESS WIRE)–Today Groupon (www.groupon.com) announced an expansion of its popular fitness-related deals business, which ranges from local yoga classes and gym memberships to…
INVISTA Introduces the Next Generation of Lycra® Sport Technology at Outdoor Retailer Summer Market
Because Comfort and Performance Matter™ July 29, 2016- WILMINGTON, Del.–(BUSINESS WIRE)–INVISTA, owner of the LYCRA® brand, and one of the world’s largest integrated producers of polymers and fibers, will begin the roll-out of the next generation of LYCRA® SPORT technology. This…
The new zonyk pro: one for all – all with one
The zonyk pro by adidas Sport eyewear is built for more vision and speed New level of adaptability and clarity with combined VARiO + LST™ filters Three zonyk pro highlight models complement a wide variety of frame color and filter…
Under Armour launches Stephen Curry’s limited edition back-to-back shoe pack
U.S. high performance sports apparel label Under Armour celebrates U.S. National Basketball Association (NBA) superstar Stephen Curry’s outstanding season performance and second consecutive Kia NBA MVP Award with the Curry MVP Back 2 Back Pack, containing a re-release of the…
Under Armour Innovation supports Michael Phelps to Rio Olympics
In addition to the state-of-the-art technology and custom colour design, USA’s elite swimmer Michael Phelp’s footwear features a personal touch to provide an additional source of motivation as he heads into competition at the Rio Olympics. His 3-month old son,…
Under Armour Drive One Golf Shoes now available in Malaysia
Golf shoes has joined the ranks of high-technology shoes, and Under Armour has launched the highly-anticipated UA Drive One for the competitive edge in Malaysia. The UA Drive One is exactly what you would expect from a shoe with two major victories,…
adidas drops the next generation of Running greatness with Ultraboost Uncaged
The wait is over. adidas embraces the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. Re-engineered upper delivers Uncaged look without compromise Featuring a…
Unleash your inner Super Hero or Geek with Fusion
Fusion Brand in partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, announced their latest line of athletic apparel targeting surf and martial arts athletes, featuring iconic DC Super Heroes. They will be introducing new products specifically targeting…
Brownlee brothers unveils TeamGB Olympic Triathlon Kit by Stella McCartney and Adidas
With the final countdown upon us, adidas and Stella McCartney have today unveiled the brand new Team GB kit for the Rio 2016 Olympic Games. The cutting-edge designs mix tradition with 21st Century attitude and incorporates a new official and unique British Coat of…
