Under Armour opens a new brand house in Queensbay Mall, Penang, taking a step further to expand the business one year after it made its way to Malaysia. Penang will be the first in the northern region of Malaysia and it is undeniably a good chance for athletes and fitness enthusiasts in Penang to grab their favourite Under Armour sports apparel at their homeland.
The Under Armour brand house in Queensbay Mall evokes a high energy yet clean façade that adds to the ethos of the sporting phenomenon. The Under Armour brand identity and personality are brought to life with this new retail destination.
Customers will shop in a modern ambience featuring accented metal and wood furnishings and the distinctive Under Armour Throne; large black leather seats with the logo stitched in red, prominently installed within the footwear zone. The brand house measuring 1,600 square feet is the result of a well-planned expansion strategy in the high-traffic area of Bayan Lepas, providing high prominence and visibility.
“The Malaysian market has certainly been very supportive and responsive towards our brand since we stepped foot in Malaysia a little over a year ago. We believe there is a great potential for this market and that is why we will be actively growing it for the year, with the aim of making Malaysia our largest market in Southeast Asia,” said Adrian Chai, Chief Marketing Officer of Triple Pte. Ltd.
As part of the brand’s next phase of growth, Triple Pte. Ltd. will be partnering with Neonshine Sdn. Bhd., well-known for their track record in bringing in notable brands and will take the Under Armour brand to the next level.
Ms. Wong Chooi Wah, Operation Manager of Neonshine Sdn. Bhd. said:
“Penangites are increasingly getting more conscious about health and fitness and this has led to an uplift of demand for sporting apparels. Under Armour strives to assist Malaysians to perform better and by bringing the brand into the northern region, it will definitely promote the knowledge of fitness to a whole new level.”
Under Armour has been keeping its mission to make all athletes better through passion, design, and the relentless pursuit of innovation since 1996. Being the leading innovator of branded sporting apparel, Under Armour consistently researches and innovates its sportswear apparel technology to aid athletes and fitness enthusiasts to perform their best.
By introducing the campaign “Rule Yourself”, Under Armour inspires sporting professionals and aspiring athletes to never give up, constantly push to better themselves. The tagline “You are the sum of all your training” is in line with the concept of the campaign.
Customers will find the latest Spring Summer collection, and the latest technology CoolSwitch at the Under Armour brand house in Queensbay Mall. By infusing the three unique active cooling agents in the apparel, it cools the body and skin when one starts to heat up and sweat. With this pioneering technology, athletes and fitness enthusiasts are guaranteed to have an edge over others to excel in their personal fitness journey.
A testament to Under Armour’s ‘claim to fame’ in Malaysia is the endorsement it has received by elite Malaysian athletes. These include Mixed Martial Arts fighter Peter Davis; professional golf players Nicholas Fung and Airil Rizman Zahari; Malaysian basketball team players Kuek Tian Yuan and Izran Edika.
Other well-known personalities including radio personality Linora Low, fitness model Kit Mah, TV host and actor Hansen Lee, girl-next-door Nana Al-Haleq, yoga doyen Atilia Haron, Nicholas Mak and Lynn Lim who are established cross training athletes in their own right are also part of the line-up. The brand’s newly-signed personalities include Malaysian dance artiste Suhaili Micheline and aspiring songstress Isabella Wong.
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