CrossFit Fashion: Mix It Up Prints
Ever wonder what inspired the artwork and graphics on your favourite pair of leggings? This January, Dan Bolinski, a Designer for the Reebok CrossFit Collection, details how the Mix It Up print came to fruition. Incorporating CrossFit culture into the…
Under Armour expands footprint to East Malaysia in Kuching, Sarawak
Under Armour’s Shop in Shop in Sarawak Plaza open for operations Continuing its momentum hot off the launch of its fifth Brand House in IOI City Mall Putrajaya, Under Armour has expanded its footprint to East Malaysia. Sports enthusiasts can…
More gluteus, more maximus for men
Not long ago, Jeff Vickers, who owns a construction company, had surgery to address something that had, fittingly, been the butt of jokes. “I’d wear jogging pants to work and the guys used to joke that, ‘You could drop a plumb bob…
Dutch CrossFit Lifestyle to launch its own clothing line
With more and more Europeans practising Crossfit and the number of Crossfit gyms increasing exponentially, Dutch CF Lifestyle is crossing the border. With a new international e-commerce in five languages the brand wants to supply Crossfitters throughout Europe with suitable…
Get a sneak peak into Reebok’s CrossFit Collection 2016
Ever wonder whether the Fittest Woman on Earth™ get to try on Reebok’s latest booty shorts before anyone else? You better believe she does. This year, four of the most dominant and dynamic women in the CrossFit community are taking you…
Cary Williams – Never too pretty in Hollywood for Boxing
Hollywood is looking to Cary Williams for Boxing Cary Williams, a former fighter and Olympic level coach, is an expert in boxing and is gaining popularity in the entertainment world as the female boxing coach to go to for television…
Under Armour launches Star Wars: The Imperial Collection
The Force is Strong with Under Armour Under Armour launches Star Wars: The Imperial Collection Alter Ego Baselayers and T-shirts for Boys and Men U.S. revolutionary high-performance sports label, Under Armour, honours the iconic Star Wars films with the launch…
adidas and Spanish FF presents new Home Kit for UEFA EURO 2016™
The new kit of the Spanish National Team for UEFA EURO 2016 was revealed at a spectacular event joined by the entire squad of the defending champions. This great event began with fifty youths competing in a 3-on-3 tournament demonstrating…
‘Die Mannschaft’ and Cro Present the Germany Home Kit for UEFA EURO 2016™
Lukas Podolski, Emre Can, Jonas Hector and German Rap-Superstar Cro introduced the new home kit of the German national football team for the UEFA EURO 2016™, today in Berlin, Germany. During a concert in front of 700 young fans at…
adidas adds activity tracking capability to Fit Smart
adidas announced an update to its FIT SMART fitness band, now making achieving fitness and daily activity goals more accessible than ever before. For the first time, the category-leading heart rate monitoring and coaching platform will include activity tracking to provide…
