Under Armour celebrates International Women’s Day in collaboration with Biotherm Malaysia
In conjunction with International Women’s Day, Under Armour in collaboration with Biotherm Malaysia has successfully organised an event aimed at encouraging healthy living among the community and to educate the public on the importance of overall wellness. The event was held at the Under Armour brand house in Pavilion Shopping Centre.
Registered participants were given the opportunity to practice yoga with Under Armour’s Brand Influencer, Robyn Lau and Brand Athlete, Atilia Haron. They were also treated to a special Facial Yoga session conducted by Michelle Tay, Biotherm Malaysia’s Education Manager, specially curated to help participants achieve the post workout glow.
Lynn D Ong, Assistant Marketing Manager of UA Sports Malaysia Sdn. Bhd. said:
“Today’s event is all about celebrating women and their achievement worldwide. In the words of famous Russian novelist Ayn Rand, “The question isn’t who’s going to let me; it’s who’s going to stop me.”
Under Armour clearly acknowledges all the efforts women have done to inspire those around them and we want to encourage everyone to promote healthy living amongst yourself and those in your community.”
“Biotherm new rebranding journey endorses the #LIVEMORE attitude to promote a fitter and healthier living. With this attitude, we encourage consumers to lead a ‘more fit’, ‘more health’, ‘more beauty’ lifestyle and together with the life power of water from Biotherm, we can achieve a healthier, natural beauty,” said Guendeline Phoon, Senior PR & Digital Executive of Biotherm Malaysia.
Also present at the event was Debbie Goh, Malaysia’s film and TV actress, and Deborah Henry, Co-Founder of the Fugee School, a non-profit charity organisation that provides basic education to refugee children.
Deborah shared her experiences with the participants, detailing how she got involved in teaching refugee children.
“What we are doing is providing these children with the right academic, creative, and life skills to enable them to have a brighter future. Everyone has a right to education and a healthy life, and Under Armour has graciously contributed a number of yoga mats for our students” said Deborah Henry.
“Life hurls us challenges every day. Sometimes, you just feel like throwing in the towel. That’s why it’s important to always see the bigger picture and realise the core reasons and motivations behind what we do. Always stay strong and true to yourself, and think to yourself, I will.” advised Debbie when asked about what her inspiring message to young women would be.
As part of the ongoing promotions for the day, participants were all given a 20% discount on all storewide purchases of Under Armour items, and were also treated to a complimentary skin analysis by Biotherm Malaysia.
For more photos, visit Tough Asia’s Facebook album.