ToughASIA

Just when you think you're tough enough

UNDER ARMOUR x DWAYNE “THE ROCK” JOHNSON introduces latest PROJECT ROCK Collection

One year ago Dwayne “The Rock” Johnson and Under Armour debuted the original Project Rock Collection. The Rock’s pride in the U.S. Armed Forces, and his love of country, continue to inspire his latest collection, USDNA. The USDNA Collection was…

Casio to Release New SHEEN Watches with Elegant Crescent Moon Design

Kuala Lumpur, October 2017 — Casio Malaysia Sdn Bhd announced the release of new additions to its line of SHEEN metal watches for women, which are based on the concept of “Elegant, Smart, Shining.” The five new SHE-3058 models feature…

adidas Introduces the Ultraboost All Terrain Family for All Weather Conditions

adidas updates the iconic UltraBOOST to withstand the most unpredictable weather Splash water-repellent Primeknit and reflective elements for all condition Continental Stretchweb outsole technology to prevent slipping on wet or icy surfaces BOOSTTM technology performs at its peak in hot…

Merrell launches Nature’s Gym movement with new versatile footwear

Merrell, the outdoor performance brand that empowers amazing outdoor lives, is excited to announce the launch of Nature’s Gym—a Merrell movement encouraging people to use nature as their gym. Nature’s Gym is where your active outdoor adventures happen, it’s where…

Casio Malaysia introduces new collaboration with Dash Berlin on new G-SHOCK model

Casio Malaysia Sdn. Bhd. introduces a brand new G-SHOCK GA-110DB, an exclusive collaboration with international superstar DJ Dash Berlin. Dash Berlin is a multiple award-winning artist and internationally recognised as one of the world’s most influential DJs in the global…

Under Armour debuts UA SuperVent Project Rock Training Collection with Dwayne Johnson

Dwayne Johnson and Under Armour debuts the new UA SuperVent Project Rock Training Collection and Project Rock Delta Footwear —the first head-to-toe performance training collection for men and women created with one of the world’s most iconic entertainers and “motivator…

Saucony® launches FREEDOM ISO™, the first full-length Everun™ Midsole

Have you ever run and felt like you could run forever? The road unwinds effortlessly, the air is crisp and the sunrise perfect. As the miles click by, you’re brimming with boundless energy, euphoria and a sense of runaway freedom….

Float through your run with Reebok FLOATRIDE #feelthefloatride

Reebok, a global pioneer in running and fitness innovation and manufacturing has launched the Reebok Floatride Run – its most technically-advanced running shoe to date. The Floatride provides an unprecedented level of comfort and performance for runners around the world….

adidas Sport eyewear introduces horizor – Style Meets Performance

The outside is turning into a playing field for all sports enthusiasts with the new horizor from adidas Sport eyewear. Not to be fooled by its great lifestyle appeal, the horizor can deliver during sports sessions thanks to numerous features,…

Rudy Project in Malaysia & Brunei unveils Fotonyk and Racemaster

Last year was an eventful year for Rudy Project despite the GST effect. With the recent economic uncertainties together with the weakening of the Ringgit against the global major currencies, many retailers around the country are actively increasing the prices…