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Fashion Running

Float through your run with Reebok FLOATRIDE #feelthefloatride


Reebok, a global pioneer in running and fitness innovation and manufacturing has launched the Reebok Floatride Run – its most technically-advanced running shoe to date.

The Floatride provides an unprecedented level of comfort and performance for runners around the world. The exciting new shoe has been in Reebok development for an extended period and offers the lightweight Floatride Foam technology that helps enable runners to float through their run.

The precisely-engineered Reebok Floatride Foam provides an optimal mix of softness and responsiveness to ensure high-level comfort while pushing performance.

The refinement of Floatride Foam is a landmark technical step forward for Reebok Running and has stood up to countless hours of testing in a demanding category where runners are seeking the dynamic balance of style, performance, comfort and endurance.

Boasting a unique silhouette, the Reebok Floatride Run features an Ultraknit upper for support and flexibility. Floatride allows the wearer to look as distinctive during their run as the shoe’s unique technology will make them feel.

Key Product Features:

  1. Floatride Foam: Floatride Foam has a consistent cell structure that delivers the seamless integration of cushioning and responsiveness
  2. Ultraknit Upper: A seam-free Ultraknit upper construction is engineered in zones to provide adaptive comfort that offers support and breathable flexibility
  3. EVA Support Rim: Supportive foam rim centers and balances your foot throughout the gait cycle

All the elements of the Reebok Floatride Run work to produce a shoe that represents both ultimate cushioning and responsiveness.

During the last year of development, nearly 300 runners tested Floatride for more than 15,000 total miles of running. Floatride has received consistently impressive feedback from wear testers and  competitive benchmark testing.

Serious runners said Floatride stands out as an ideal offering of cushioning, ride, and weight; delivering a feeling of cushioning without compromise.

The Reebok Floatride Run will be available from 1 April 2017 at Reebok FitHub 1Utama, Nu Sentral, Paragon, and through www.reebok.com.

For more info, click onto Reebok Floatride’s website.