Saucony® launches FREEDOM ISO™, the first full-length Everun™ Midsole
Have you ever run and felt like you could run forever? The road unwinds effortlessly, the air is crisp and the sunrise perfect. As the miles click by, you’re brimming with boundless energy, euphoria and a sense of runaway freedom.
Maintaining its relentless commitment to elevate running experience through innovation, Saucony Malaysia launched its most technologically advanced shoe ever created, the all new Freedom ISO at Runners’ Café on 1st April 2017.
The Saucony Freedom ISO™ delivers a running experience that not only starts amazing−it stays amazing−no matter how long your run.
The Freedom ISO is the first-ever performance running shoe with a full-length EVERUN midsole. Combined with Saucony’s dynamic ISOFIT™ fit system, the Freedom ISO delivers the one-two punch of Saucony’s award-winning tag-team technologies. The result is the brand’s most technologically advanced shoe ever created.
The Freedom ISO’s full-length EVERUN foam midsole maintains cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed. Adding to the extraordinary durability and flexibility of the Freedom ISO’s EVERUN midsole material, Saucony is pairing a TRI-FLEX™ crystal rubber outsole that also displays exceptional resistance to wear.
In addition to the full-length EVERUN midsole, the Freedom ISO also incorporates EVERUN Topsole construction for even greater energy return and continuous, fluid cushioning with every stride.
Weighing in at 9 ounces for men and 8.1 ounces for women, the 4mm-offset Freedom ISO’s lightweight, racing-inspired ISOFIT sleeve creates a dynamic fit system.
At the launch, invited media and guests were led on a Freedom ISO Experience Run by Saucony Ambassadors, Jamie Pang, Nick Phillips and June Yap. It was also the first meet-up run for newly launched Saucony Running Group which is free for everyone to join and all runners are always welcomed to join bi-weekly. Dates of run will be announced on Saucony Malaysia and RSH Malaysia Official Facebook Page. Saucony Malaysia’s goal is to encourage younger urban adults to start running for healthy lifestyle and to provide running knowledge and guidance sharing.
The Freedom ISO will be available at selected RSH stores in Blue Black Citro for the Mens and Blue Citron for the Womens at RM529.
Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award-winning innovations, including EVERUN™, ISOFIT™, Geometry of Strong™, PWRGRID+™, and the Total Run System™ apparel line.
At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, visit www.saucony.com or Saucony Malaysia on Facebook or RSH Malaysia on Facebook.