ToughASIA

Just when you think you're tough enough

Run For The Oceans with adidas and the limited-edition UltraBOOST Parley

Our oceans are dying, but you can help save them. All you need to do is Run For The Oceans from June 8th, World Oceans Day 2018 till July 8th. adidas and Parley for the Oceans announced the return of…

Oakley® presents Tour de France Collection

A salute to the most famed race in cycling, the Oakley Tour de France Collection includes one-of-a-kind styles of Oakley performance eyewear. Oakley designers created iconic art to represent the various stages of the Tour de France, from climbs and…

Oakley’s Flight and Field Jacket Drops the Fog

Oakley, one of the leading sport performance eyewear brands in the world has unveiled the Flight Jacket and Field Jacket. Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. Both Flight Jacket and Field Jacket are…

IRONMAN names Hoka One One as Official Running Shoe

HOKA has been named as the Official Running Shoe of the IRONMAN North America Series and the IRONMAN Europe Series. The partnership between IRONMAN and HOKA will bring added focus to the “Humans of HOKA” campaign. Humans of HOKA follows…

Experience the Liberty ISO: Be Free to Go Farther with Saucony®

Free to Go Farther: Introducing the Liberty ISO, the ultimate in cushioning with full-length EVERUN™ and just enough guidance Maintaining its relentless commitment to both the runner and performance innovation, Saucony has unveiled the all-new Liberty ISO, a high-performance, lightweight…

adidas Running launches BOOST™ 5th year anniversary pack

To celebrate it’s fifth year anniversary, the Energy BOOST has been updated and re-released in its original black and yellow colourway as part of an anniversary pack that champions adidas’ most iconic and loved silhouettes – the Energy BOOST OG…

Suunto Spartan Sport Wrist HR receives 2017 Good Design Award

Suunto Spartan watches continue to gain recognition for their design as Spartan Sport Wrist HR, introduced to public in March last year, received the appreciated 2017 GOOD DESIGN™ Award. The winning watch has been designed in Finland by Suunto Industrial…

REEBOK CROSSFIT® NANO 8 launches with Revolutionary Woven Footwear Technology

Reebok has launched the Reebok CrossFit Nano 8 training shoe, further cementing its reputation as one of the longest standing footwear brands within the CrossFit community with an exciting new footwear innovation that redefines the Nano franchise. The eighth iteration…

Dave Castro designs first customized Reebok Nano 8 CrossFit shoe

“I generally like shoes that are black or in darker colours,” says Dave Castro when asked what inspired his colour choices. “But with how my role has now evolved in CrossFit, there’s some fun in being flashy and making a…

Largest Skechers™ City Outlet in South East Asia opens at IPC Shopping Centre

SKECHERS USA, Inc (NYSE:SKX), a global leader in the lifestyle and performance footwear industry, opened its new Skechers™ City Outlet at the recently renovated IPC Shopping Centre, Mutiara Damansara. Covering a space of approximately 6,600 square feet, the new Skechers™…