Merrell launches Nature’s Gym movement with new versatile footwear
Merrell, the outdoor performance brand that empowers amazing outdoor lives, is excited to announce the launch of Nature’s Gym—a Merrell movement encouraging people to use nature as their gym. Nature’s Gym is where your active outdoor adventures happen, it’s where you explore, experience, and enjoy the outdoors.
“Today’s consumer has a broad definition of the outdoors. Not everyone has immediate access to scenic trails and mountain views,” said Merrell’s Chief Marketing Officer Linda Brunzell.
“From a walk around a city block in Beijing to a boot camp class in London; from circuit training in Central Park to a trail run in Los Angeles, consumers are seeking out new and exciting ways to enjoy nature, connect with friends and escape the everyday. This is Nature’s Gym, and we’re looking for new members.”
Merrell Malaysia kicked things off by making September 21st, #NaturesGym Day with their partner Original Bootcamp Malaysia by having a group fitness boot camp at Dataran Petaling Jaya (Padang Timur).
In order to provide consumers with the right gear to take on whatever nature means to them, Merrell is rolling out a series of versatile footwear that have been specifically designed to help you take your fitness routine outdoors. These shoes will give you a greater connection to your terrain, no matter what type of environment you might be in.
Merrell has a few upcoming launches to suit the movements:
RUN: The Bare Access Flex
Merrell’s NEW Bare Access Flex running shoe is powered by FLEXconnect™ for hybrid performance – experience ultimate versatility, comfort, and ground connection on the trail, road and beyond. The shoes feature a 0mm drop, and the FLEXconnect™ technology features a Hyperlock™ heel for security during descents and sharp turns, dual-directional flex groove midsole for agility and stability, and sticky, durable outsole for superior grip. The Bare Access Flex shoes will launch in October of 2017 and will be priced at RM359.
FIT: The Re-Booted Barefoot Collection with Trail Glove 4
Merrell’s best-selling barefoot collection is getting an update for 2017. The Trail Glove 4 has been re-designed with a minimal look for maximum performance. This barefoot shoe has a sock -like feel for a locked-down fit, plus a Vibram® sole for lightly cushioned performance. The Trail Glove 4 will be launching in October of 2017, and will be priced at RM459.
TRAIL: The Agility Peak Flex
An update on this year’s Agility Peak Flex, this new trail runner is made with FLEXconnect™ technology to cushion, flex, and protect your feet on the trail. This shoe gives you the agility to excel on your longest runs and technical terrain. With a built-in engineered gaiter to keep out debris, and visible air cushion technology in the midsole to ensure maximum comfort, the Agility Summit Flex is taking trail running to the next level. This shoe will be launching in September of 2017, and will be priced at RM469.
For more photos, view ToughAsia’s Facebook album here.
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Merrell ® empowers amazing outdoor lives. Merrell hiking boots, trail running shoes, active lifestyle shoes and apparel are built on Merrell’s outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors. www.merrell.com
For more information, please visit www.rshlimited.com or follow Royal Sporting House Malaysia on Facebook.