ASICS has announced the launch of the new HyperGEL-SAI™ and HyperGEL-KAN™, the latest additions to the HyperGEL™ series. The HyperGEL™ series combines vibrant street style with high-performance GEL®street style with proprietary to ASICS.

HyperGEL’s balance of style and technology gives consumers the freedom to move in various scenes of their lives. The HyperGEL midsole integrates foam and GEL™ technologies to offer about 30% more bounce than standard EVA. HyperGEL cushioning and rebound provide superior form restoration for all-day comfort.

“ASICS is a global brand with a uniquely Japanese heritage—our business is a result of the ‘remix effect’ you get by bringing East and West together.”

“In the spirit of the remix, ASICS HyperGEL series was designed as a bridge between sport and street cultures,” says series designer Takayuki Ueda.

“HyperGEL-SAI and HyperGEL-KAN are ‘genre-less’ in that they’re adaptable and easily fit into either a sport or street setting.”

As the lace-up version of the HyperGEL series, HyperGEL-SAI stands out with an iconic asymmetrical eyelet construction inspired by the ASICSTIGER GEL-MAI™. HyperGEL-KAN is the middle-cut version of the series, which deploys an external heel counter to hold the foot for improved support.

Each HyperGEL series shoe also features a hexagonal heel patch containing a Japanese character—“mind” on the left foot and “body” on the right—representing ASICS’ fundamental brand philosophy of “A Sound Mind in A Sound Body”.

About HyperGEL™:

The HyperGEL series introduces a midsole with rebound and cushioning for all-day support. It provides versatility during a run in the gym or on the street, and reduces impact and preserves energy, allowing for improved comfort, endurance, and movement.

• Developed and tested at the Institute of Sports Science in Kobe, Japan
• Provides about 30% more bounce than standard EVA with excellent cushioning
• Restores its shapefaster than other midsole materials offering consistent comfort for all day wear
• Each midsole consists of about 15% GEL beads made of GEL® brand technology, which is randomly distributed in each individual shoe.

HyperGEL-SAI™:

• GEL® brand technology integrated into the midsole
• Meshupper
• MONO-SOCK®
• Reflective heel patch
• Asymmetrical Lacing System
• Available colorways for Men:
  • Black/Samba
  • Black/Black
• Available colorways for Women:
  • Black/Pink Glo
  • Black/Black

HyperGEL-KAN™:

• GEL® brand technology integrated into the midsole
• Knit upper
• MONO-SOCK®
• External Heel Counter
• Available colorways for Men:
  • Black/Directoire Blue
  • White/Peacoat
• Available colorways for Women:
  • Black/Aquarium
  • White/Fiery Red

HyperGEL-SAI and HyperGEL-KAN are now available at ASICS retail stores nationwide.

To find out more about these products, please visit asics.com

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