ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™.
One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN, the shoe was designed with one purpose in mind; to make running longer distances easier.
Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.
Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth, the difference could be seismic for long distance runners who want to achieve their full potential.
The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™ technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.
The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection.
Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe.
In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to:
- reduce total energy loss at the ankle joint where most energy is expended
- improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability
- feel like a new running experience
Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running:
“The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”
Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.
Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.
To download the RUNKEEPER™ app and click here.
METARIDE™ is now available in limited quantities at ASICS Pavilion and KLCC at RM999.