Under Armour expands footprint to East Malaysia in Kuching, Sarawak
Under Armour’s Shop in Shop in Sarawak Plaza open for operations
Continuing its momentum hot off the launch of its fifth Brand House in IOI City Mall Putrajaya, Under Armour has expanded its footprint to East Malaysia. Sports enthusiasts can now purchase Under Armour products in their first Shop in Shop concept in LEA Sports Centre in , Sarawak. The US-based brand, renowned for its high performance footwear and apparel, distributes its products in Malaysia through an exclusive partnership with Triple Pte. Ltd.
“Measuring 1,000 square feet in total, the opening of the Under Armour Shop in Shop in LEA Sports Centre, Sarawak Plaza comes as a natural step towards the marque’s overall expansion within Malaysia, especially in the East,” said Michael Binger, Chief Executive Officer of Triple Pte. Ltd.
“We have had many requests to expand to East Malaysia, and as part of our plan to increase our presence throughout the country, this is normal progression for us as we soft launch our very first Shop in Shop concept in Kuching.”
“This Shop in Shop is our very first footprint into East Malaysia, and it certainly won’t be our last. We plan to open up more Brand Houses in Sabah. This is all part of a well-planned expansion strategy,” said Adrian Chai, Chief Marketing Officer, Triple Pte. Ltd.
“Our Brand Houses will be located in high-traffic areas, giving high prominence and visibility to maximise accessibility to potential customers.”
A testament to Under Armour’s ‘claim to fame’ in Malaysia is the endorsement it has received by elite Malaysian athletes. These include Mixed Martial Arts specialist Peter Davis; radio and television personality Linora Low; professional golfers Nicholas Fung and Airil Rizman Zahari; basketball icons Kuek Tian Yuan and Izran Edika, as well as other notable names including Kit Mah, Hansen Lee, and fitness model and body builder Nana Al-Haleq. The brand has also recently signed on Atilia Haron, Malaysia’s yoga doyen, and Nicholas Mak and Lynn Lim, who are established cross training athletes in their own right.
The Under Armour Sarawak Plaza Shop in Shop will offer its fans the 2015 Fall/Winter range featuring trademark technology for which Under Armour is renowned the world over.
The FW2015 collection includes exclusive innovations such as the HeatGear® Sonic Compression, HeatGear® Flyweight, ColdBlack®, ColdGear®, UA Storm, UA Tech™. HeatGear® ArmourVent™, a training apparel technology platform will also be made available for both men and women. The UA Studio & UA StudioLux® lines, which are also available, are designed for female athletes such as brand ambassador and American Ballet Theater principal dancer Misty Copeland.