The Lightest Men’s Undergarments in the World Debuts
Tommy John Launches Air Innovation New York, NY. (October 20, 2015) – Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The…
HAPARI To Launch Active Wear Line In December 2015
Designer swimwear company enters the active wear market with an innovative new line geared towards fitness. The collection is set to debut in December 2015. SCOTTSDALE, AZ (PRWEB) OCTOBER 06, 2015 – HAPARI International is set to introduce a new line…
Eddie Bauer Limited Edition by Ilaria Urbinati Collection Now Available
SEATTLE, Oct. 1, 2015 /PRNewswire/ — Eddie Bauer is pleased to announce the launch of the highly anticipated Eddie Bauer Limited Edition by Ilaria Urbinati collection – the ultimate sportswear collection for the modern outdoorsman. Designed by the leading fashion…
Crossfit Shoes for Crossfit Training
It may seem counterintuitive, but CrossFit shoes are actually quite simple and streamlined. Unlike running shoes which are usually highly cushioned, shoes made for cross training enhances the use of different muscles in your feet. The Crossfit sport demands a lot…
Five years of Innovation in Reebok Crossfit® Nano 5.0
Reebok celebrates five years of CrossFit® partnership and innovation with highly anticipated Reebok CrossFit Nano 5.0 Reebok, the leaders in CrossFit® product innovation and engineering, has marked its five year anniversary as official CrossFit footwear and apparel partner with the launch…
Ralph Lauren Launches PoloTech Smartshirt with Groundbreaking Adaptive Workout App
NEW YORK–(BUSINESS WIRE)–Ralph Lauren Corporation’s (NYSE:RL) innovative PoloTech™ smartshirt, a seamless blend of sleek, modern style with real-time biometric technology, makes its retail debut on August 27. Ralph Lauren continues to lead the fashion industry in wearable technology with the…
Dynamic® Performance Insoles- Flex-Arch® Technology
Dynamic® Sports Development LLC introduces the first performance insole with a carbon fiber reinforced Flex-Arch® support system, allowing your arch to be supported and naturally flex at the same time. These performance insoles also feature Coolmax® top lining, AGion® anti-Microbial…
Aquafil and Speedo USA Launch World’s First Fabric Take-Back Program for Swimwear Industry
New ‘Speedo PowerFLEX Eco’ swimwear made from Aquafil’s 100% upcycled ECONYL® nylon; First ever take-back program turns leftover fabric scraps back into raw ECONYL, then new ‘Speedo’ swimsuits TRENTO, Italy–(BUSINESS WIRE)–Aquafil announces it has partnered with Speedo USA on a…
adidas Launches the New Ultra BOOST in Its Fall/ Winter Sports and Performance Collection
Kuala Lumpur, 12 August 2015 – adidas Malaysia Sdn. Bhd. today launched the Fall / Winter 2015 collection of the adidas Ultra BOOST running shoes at the first anniversary celebration of The Marathon Shop, an adidas Preferred Running Partner. From…
Altra Running Introduces the Altra IQ Powered by iFit, the World’s First Shoe-Able
SALT LAKE CITY–(BUSINESS WIRE)–Altra Running introduces the patent pending Altra IQ™ powered by iFit® — the world’s first shoe-able — at the 2015 Outdoor Retailer Summer Market. A running shoe that’s able to collect data about your stride as you…
