ToughASIA

Just when you think you're tough enough

Fashion

More gluteus, more maximus for men

Screen Shot 2015-12-15 at 9.07.40 AM

Not long ago, Jeff Vickers, who owns a construction company, had surgery to address something that had, fittingly, been the butt of jokes.

“I’d wear jogging pants to work and the guys used to joke that, ‘You could drop a plumb bob from the back of your head and the string wouldn’t hit anything before it hit the ground,’ ” he said, referring to the weight on a string used for surveying.

Mr. Vickers, 46, who lives in Radford, Va., and is married with four children, cannot remember when it was otherwise.

“I’ve always had a nonexistent butt,” he said. “Zero.”

Last fall, he had his first consultation with Dr. Constantino G. Mendieta, the author of “The Art of Gluteal Sculpting” and a cosmetic surgeon in Miami.

“When I went in to the doctor, I said, ‘I’m not a girl so I’m not worried about having a table back there you could sit a coffee cup on,’ . I just wanted to be able to put on a pair of pants and for them to stay up.” Mr. Vickers said.

Dr. Mendieta performed liposuction on Mr. Vickers’s abdomen and love handles, then injected the fat into the buttocks.

When exercise doesn’t pump up your booty

“The only way to pump up your derrière,” he said, “is with your wallet.”

Mr. Vickers, the contractor, said that even when he was in peak shape when he boxed competitively, getting pants to stay up without a belt was hopeless.

But some men, like Michael, 41, an entrepreneur in the tech sector in Manhattan, say regular exercise hasn’t been enough.

The procedure would cost $8,500. Michael was interested but said he could not do it, until his indecision was unexpectedly resolved.

“My wife surprised me and bought it for my 40th birthday,” said Michael, who asked that his last name not be used because he did not want anyone to know he had the procedure done.

“My jeans are more comfortable and look better. I feel more confident and synergistic,” Michael said.

According to the American Society for Aesthetic Plastic Surgery, men accounted for 6.2 percent of cosmetic buttock procedures in 2012, up from 2.2 percent in 1997.

Booty fashion wear for Men

At Freshpair, an online store, buttocks-enhancing underwear accounts for more than 6 percent of men’s underwear sales, up from less than 1 percent five years ago, according to Matthew Butlein, the president of the company.

“With the trend going toward slimmer pants, you’re able to see the assets underneath a lot better,” Mr. Butlein said.

In the Calvin Klein Body Boost Butt Trunk ($22), support straps inconspicuously woven into the fabric of the boxer briefs lift and support. Elastic undergirdings in the 2(x)ist Lift No Show Brief ($24) also give hindquarters a boost.

Go Softwear introduced the first line of men’s underwear with enhancement padding in the seat in 1996, said the company founder, Greg Olvera, who came up with the idea in a marketing class at Pepperdine University in Malibu, Calif.

Read more on NY Times

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