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    Groupon Steps Up Fitness Game with New Private-Label Women’s Clothing Line

    ToughASIA Team Posted on

    Form+FocusTM activewear collection builds on the company’s success with fitness-related experiences, products and apparel offers

    Form+Focus activewear collection builds on Groupon's success with fitness-related experiences, products and apparel offers (Photo: Business Wire)
    Form+Focus activewear collection builds on Groupon’s success with fitness-related experiences, products and apparel offers (Photo: Business Wire)
    CHICAGO–(BUSINESS WIRE)–Today Groupon (www.groupon.com) announced an expansion of its popular fitness-related deals business, which ranges from local yoga classes and gym memberships to fitness trackers and workout gear, to include a new private-label women’s activewear clothing line named Form+Focus. Available exclusively through Groupon Goods––the company’s consumer products channel––Form+Focus targets Groupon’s core female customer demographic by providing them with a stylish, functional and affordable alternative to wear while working out or lounging around.

    “We’ve seen significant demand for this type of clothing––especially given the popularity of our local fitness-related offers. Form+Focus offers women a variety of options for any activity,” Jacob Hawkins, vice president, Groupon Goods North America. “It’s a natural next step for us to offer customers the opportunity to enhance their workouts with a collection of quality activewear at an incredible value.”

    Form+Focus targets Groupon's core female customer demographic by providing them with a stylish, functional and affordable alternative to wear while working out or lounging around (Photo: Business Wire)
    Form+Focus targets Groupon’s core female customer demographic by providing them with a stylish, functional and affordable alternative to wear while working out or lounging around (Photo: Business Wire)

    Form+Focus activewear is available in a wide range of colors and sizes. Launch deals on Groupon Goods include:

    Tops

    Bottoms

    Bras

    Form+Focus is Groupon’s sixth private-label brand. Other Groupon Goods private labels include: women’s apparel, footwear and accessory brands––Sociology and Olive Street, men’s apparel, footwear and accessories––Oak & Rush, home goods––Wexley Home and pet goods––Franklin Fox.

    According to the Private Label Manufacturers Association, sales of private-label store brands reached a record $118.4 billion in the United States last year.

    “Form+Focus,” “Sociology,” “Olive Street,” “Oak & Rush,” “Wexley Home” and “Franklin Fox” are trademarks of Groupon, Inc., and “Groupon” is registered in the U.S. and other countries. All other names used may be trademarks owned by their respective holders.

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