Our oceans are dying, but you can help save them. All you need to do is Run For The Oceans from June 8th, World Oceans Day 2018 till July 8th.
adidas and Parley for the Oceans announced the return of Run For The Oceans, a global running movement that uses the power of sports to raise awareness for the threat of marine plastic pollution. They called upon their global communities to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption.
Since 2015, the partners have been working together to prevent plastic entering our oceans, transforming it into performance sportswear crafted from Parley Ocean Plastic™.
Taking the initiative to the next level for 2018, adidas will match every kilometre run with US$ 1 – for the first one million kilometres – to support the Parley Ocean School program.
The program educates and empowers the next generation of Ocean Guardians through immersive experiences – like introducing youth to the underwater world, teaching them about the impacts of marine plastic pollution and giving them the tools and inspiration to protect their future with Parley AIR.
To get involved, adidas and Parley are hosting a series of physical runs in several key cities worldwide including Kuala Lumpur, Los Angeles, New York, Paris, London, Barcelona, Milan and Shanghai.
adidas Running is mobilising the global adidas Runners network to organise weekly running initiatives in 50 adidas Runners communities worldwide.
Runners around the world can also sign up and track their runs on the digital platforms of Runtastic to contribute and help reach one million kilometres, joining adidas ambassadors Shaunae Miller, Tori Bowie and Wayde Van Niekerk among other high-profile athletes in their efforts to spread the message.
Inspired by the fragility of the oceans, adidas Running will reveal limited-release UltraBOOST Parley and UltraBOOST X shoes, fusing performance-oriented footwear technology with progressive eco-innovation. The high-performance, high-purpose products prove adidas’ and Parley’s commitment to tackle the major threats one step at a time. Featuring an energy‐return BOOST™ midsole and 95% Parley Ocean Plastic™ Primeknit upper, each pair prevents approx. 11 plastic bottles from the possibility of entering our oceans.
FW18 ULTRABOOST PARLEY
Retailing at MYR850, the silhouettes are available on adidas.com.my and in the following stores now:
- adidas Sports Performance KLCC
- adidas Sports Performance Pavilion
- adidas Sports Performance The Gardens
- adidas Sports Performance Midvalley
- adidas Sports Performance IOI City Mall
- adidas Sports Performance One Utama
- adidas Sports Performance Sunway Pyramid
- adidas Sports Performance Sky Avenue
Everybody in Malaysia can join the movement by downloading the Runtastic app to track each step between June 8 and July 8. To find out more about the Run For The Oceans and sign up, visit: adidas.com.my/Parley.
Follow the conversation at @adidasrunning on Facebook, Instagram and Twitter. Join the adidas Runners KL on Facebook here.
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