adidas Running launches BOOST™ 5th year anniversary pack
To celebrate it’s fifth year anniversary, the Energy BOOST has been updated and re-released in its original black and yellow colourway as part of an anniversary pack that champions adidas’ most iconic and loved silhouettes – the Energy BOOST OG and Energy BOOST.
BOOST™ is a superior lightweight cushioning technology that provides energy return for every single stride.
The state-of-the-art material that defined the adidas Running category and has broken two marathon world records with performance athletes Mary Keitany and Dennis Kimetto.
The original Energy BOOST coined its name due to its high energy return and responsiveness, made possible because of a heel-to-toe BOOST™ foam in the sole and midsole that stores and returns superfast, lightweight energy every time the foot strikes the ground.
Other defining updates include:
- Updated Torsion System: moves with the foot for a smoother landing and midfoot support push-off
- Enhanced Techfit: foot-hugging upper with zoned elastic support in the forefoot, identified using Aramis research and testing, provides superior comfort and a snug feel
- Stretchweb: newly introduced into the Energy silhouette, the Continental rubber outsole adapts to every runner’s foot strike by moving in harmony with BOOST™ to provide a smoother, more flexible and enhanced grip
- More BOOST™: now featuring 85% BOOST™ for even more energy return and economy
Matthias Amm, adidas Running said:
“In the future, BOOST™ will continue to define our products as we endeavour to combine our most famed, performance-enhancing technology with further advances in innovation, aesthetics and design.”
The Energy BOOST OG (G64392) and Energy BOOST (CQ1762) retail for MYR650 and is now available at www.adidas.com.my and in the following stores:
- adidas Sports Performance Suria KLCC
- adidas Sports Performance Pavilion
- adidas Sports Performance The Gardens
- adidas Sports Performance Midvalley Megamall
- adidas Sports Performance Sunway Pyramid
- adidas Sports Performance Sky Avenue
- adidas Sports Performance One Utama
- The Marathon Shop Lot10
- The Marathon Shop Sunway Pyramid
Follow the conversation @adidasrunning on Instagram, Twitter and Facebook using #BOOST. To find out more, please visit: www.adidas.com.my