HOKA has been named as the Official Running Shoe of the IRONMAN North America Series and the IRONMAN Europe Series. The partnership between IRONMAN and HOKA will bring added focus to the “Humans of HOKA” campaign.
Humans of HOKA follows the real-life journeys and stories of triathletes and athletes of all abilities – first-time finishers, those overcoming life’s challenges, and professionals striving to compete at the highest level.
The campaign will be driven through engaging content and video featured online and on social media. The new partnership will highlight 40 custom curated stories across the globe and will tell the HOKA and IRONMAN story year-round.
HOKA was created with one goal in mind — to make running easier.
To that end, IRONMAN triathletes have embraced the well-cushioned, lightweight, and geometrical technologies utilized. HOKA was the most popular shoe brand on all finishers at the 2017 IRONMAN World Championship in Kailua-Kona, Hawai`i.
The continued partnership of IRONMAN and HOKA aligns two great endurance brands and ambassadors of the sport, including newly-signed HOKA triathlete and three-time IRONMAN world champion Mirinda “Rinny” Carfrae; IRONMAN World Championship podium finisher Heather Jackson; and former professional triathletes and IRONMAN Hall of Fame members Julie Moss and six-time IRONMAN world champion Dave Scott.
HOKA will have a presence at select 2018 IRONMAN and IRONMAN 70.3 Series events, including 40 races in North America and 32 in Europe, as well as the IRONMAN World Championship and IRONMAN 70.3 World Championship. Each IRONMAN race consists of a 2.4-mile swim, 112-mile bike and 26.2-mile run while the IRONMAN 70.3 race series events consist of a 1.2-mile swim, 56-mile bike and 13.1-mile run.
Source: Ironman.com
