adidas launches interactive mobile experience at premier U.S. running events
PORTLAND, Ore., July 23, 2015 – adidas introduces Boost Experience by adidas, an interactive space celebrating adidas products and technologies that will set out on tour at the country’s premier running events. With an objective to build awareness through education…
Introducing The adigirl Collection: First Collection Designed for the Sporty Teen
Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line—a first of its kind—combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport…
Top 10 Benefits Of Morning Running
Admittedly, I struggled with becoming an earlier riser and running first thing in the morning for many years. However, now that its become a habit of mine, I realize just how important it was to establish this (almost) daily routine…
Swim Bike Run Altitude training with Ironman Craig ‘Crowie’ Alexander
Specialized spent a few days documenting Craig Alexander’s triathlon training in Boulder, Colorado. Alexander, better known as ‘Crowie’ said: “My love is training and racing. But you can’t do it forever. I’m just happy to still be doing it at…
fullbeauty.com launches innovative fullbeauty SPORT™ Activewear Collection
fullbeauty.com invigorates CURVY women across the nation to be active and share their #BEPOWERFULL moment NEW YORK, July 27, 2015 /PRNewswire/ — fullbeauty.com, the premier destination for sizes 12+, announces the exclusive launch of fullbeauty SPORT™, a new, exciting collection…
Viktor Zyemtsev and Danielle Mack victorious at 2015 Subaru Ironman Canada Triathlon
Viktor Zyemtsev (UKR) and Danielle Mack (USA) fought off a competitive professional field and tough conditions as each claimed victories at the 2015 Subaru IRONMAN Canada triathlon with times of 8:49:46 and 9:46:19, respectively. Men’s Race Barrett Brandon (USA) was…
The Real Viking Brothers Are On A Quest To Take Workouts Out Of The Gym And Into The Great Outdoors
“Functional Fitness” Method with Unbelievable Moves Like the One-Arm Handstand Push Up Create a One-of-a-Kind Fitness Regimen LOS ANGELES, July 24, 2015 /PRNewswire/ — Chances are The Real Viking Brothers look at rocks differently than most. This pair of health…
Grip, A New Wine Brand, Launches with Active Outdoors Enthusiast in Mind
An Unpretentious Lifestyle Wine for Sporty Consumers NAPA VALLEY, CA (PRWEB) JULY 23, 2015 – Grip is a new wine brand launching in California this month by Chris Cutler, Christine Trice, and Billy Summers, all of whom share a passion for…
Viper 2 Four: Asia’s first 24 hour Obstacle Endurance Event – 05.12.2015
Viper 2 Four: Asia’s first 24 hour Obstacle Endurance Event Date: 5th Dec 2015 Venue: Sepang International Circuit, Selangor, Malaysia Categories: Male, Female, Team VIPER 2 FOUR is Asia’s only 24 hour obstacle endurance event. Participants can compete either as an individual or…
KEDS® puts ‘Ladies First’ with the launch of New Global Brand Platform; Debuts fall 2015 ad campaign featuring Taylor Swift
(Lexington, MA) July 2015 — Keds® has announced the launch of ‘Ladies First Since 1916’, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who…
