Just when you think you're tough enough


fullbeauty.com launches innovative fullbeauty SPORT™ Activewear Collection

fullbeauty.com invigorates CURVY women across the nation to be active and share their #BEPOWERFULL moment

NEW YORK, July 27, 2015 /PRNewswire/ — fullbeauty.com, the premier destination for sizes 12+, announces the exclusive launch of fullbeauty SPORT™, a new, exciting collection of high quality performance clothing designed with superior fit and style for curvy women.  To celebrate the launch, fullbeauty is inviting all women to join the #BEPOWERFULL movement, by sharing pictures of themselves in their most inspired andpowerFULL active moment.


“At fullbeauty.com, we are about empowering curvy women to feel proud, strong, beautiful, and ‘powerFULL’ in every aspect of their lives,” says Stephanie Sobel, President of FULLBEAUTY Brands, the known and trusted authority for plus-size fit and fashion.  “We designed the fullbeauty SPORT™ activewear collection with a woman’s body and curves in mind, and our #BEPOWERFULL movement provides a platform for real women to truly embrace their curves during her active moments.”

“Our customers told us that they are looking for authentic performance products that satisfy their active lifestyle,” says Patricia Simigran, Senior Vice President, General Brand Manager, Woman Within.  “We created fullbeauty SPORT™ to better serve curvy women with top-of-the-line activewear that can take her from working out and beyond–all at very affordable price points.”

fullbeauty SPORT™ seamlessly integrates unparalleled design and performance details to provide the most comprehensive plus-size active lifestyle brand.  The 20-piece collection offers a fresh, active color palette of vibrant corals, hot pinks and bright aqua blues consisting of all the must-have active essentials, including the printed legging, running zip up jacket, sports bra, sweatshirt, sports tank, yoga pant, hoodie, jogger and sports tee.  The collection was designed with the most innovative fabrics for optimal stretch & comfort, providing ultimate shape retention for a lasting great fit.  The fabrications are soft and luscious and provide the performance benefits of moisture wicking, breathability and non-chafe seaming.

The fullbeauty SPORT™ collection is sold on fullbeauty.com  and WomanWithin.com in sizes 12 to 32, from$26.99 to $64.99.  During the launch, customers will have the opportunity to receive a free gym bag with any purchase of $25 or more from fullbeauty SPORT™ by using the coupon code: FBSPORT.

With the #BEPOWERFULL movement, fullbeauty.com encourages women across the country to inspire each other and showcase how “powerFULL” they feel when they are engaged in their favorite athletic and/or active activity.  To join the #BEPOWERFULL movement, women can share pictures of themselves during an active moment that makes them feel inspired at fullbeauty.com/bepowerfull.

For more information please visit fullbeauty.com, or contact 5W Public Relations.

For more information on the shoppable look book or on social media channels: