adidas launches interactive mobile experience at premier U.S. running events
PORTLAND, Ore., July 23, 2015 – adidas introduces Boost Experience by adidas, an interactive space celebrating adidas products and technologies that will set out on tour at the country’s premier running events. With an objective to build awareness through education and drive trial for Boost technology, the mobile buildout is scalable depending on event and space.
Boost Experience by adidas was previewed at an adidas event earlier this month and is scheduled to arrive at 13 additional events throughout the year, debuting to the public at The San Francisco Marathon at Pier 39 on Sat., July 25 from 10 a.m. to 10 p.m. and open Sunday from 7 a.m. to noon. A robust schedule will continue into 2016.
Taking runners beyond the traditional consumer journey a store experience offers, the 30×40 space provides several unique touchpoints, including an exterior interactive Kinetic Wall with larger than life Boost capsules that move in response to foot traffic. A try-on area staffed by adidas employees serves as the focal point of the experience, where consumers can try on the latest adidas Boost footwear, including the Ultra Boost, Energy Boost, Pure Boost, Sequence, Glide and Adios. Each try-on compares current footwear and runs through a series of simple warm ups that showcase performance and comfort.
A Momentum Wall puts footwear to the test with an action-based sharable trial experience where movements are recorded with a motion capture camera and displayed on a full size LED video wall. Runners’ energy output is augmented and their reflection is turned into a mirror image made entirely of Boost capsules. An embedded GIF of their experience is immediately emailed for social sharability. A “Boost Yourself” photo booth offers an opportunity for visitors to share their selfies transformed into Boost capsules. Footwear is available to purchase onsite from adidas.com.
Boost is a proprietary industry-first footwear cushioning technology that adidas introduced in 2013 in running and has since spread to other sport categories such as basketball, baseball, tennis, snowboarding and training. The material is made up of thousands of capsules that store and release energy efficiently during action, providing the highest energy return of any product on the market.