ToughASIA

Just when you think you're tough enough

adidas Sport eyewear introduces horizor – Style Meets Performance

The outside is turning into a playing field for all sports enthusiasts with the new horizor from adidas Sport eyewear. Not to be fooled by its great lifestyle appeal, the horizor can deliver during sports sessions thanks to numerous features,…

adidas Gears Up 35,000 Runners as Official Apparel Partner for Standard Chartered KL Marathon

adidas, the world’s top sports brand continues its prestigious partnership with Malaysia’s biggest running event, Standard Chartered KL Marathon 2016 (SCKLM), slated to be held on 7th August 2016 at Dataran Merdeka. Back for the 8th year in full swing,…

adidas drops the next generation of Running greatness with Ultraboost Uncaged

The wait is over. adidas embraces the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running.   Re-engineered upper delivers Uncaged look without compromise Featuring a…

Brownlee brothers unveils TeamGB Olympic Triathlon Kit by Stella McCartney and Adidas

With the final countdown upon us, adidas and Stella McCartney have today unveiled the brand new Team GB kit for the Rio 2016 Olympic Games. The cutting-edge designs mix tradition with 21st Century attitude and incorporates a new official and unique British Coat of…

adidas and Spanish FF presents new Home Kit for UEFA EURO 2016™

The new kit of the Spanish National Team for UEFA EURO 2016 was revealed at a spectacular event joined by the entire squad of the defending champions. This great event began with fifty youths competing in a 3-on-3 tournament demonstrating…

‘Die Mannschaft’ and Cro Present the Germany Home Kit for UEFA EURO 2016™

Lukas Podolski, Emre Can, Jonas Hector and German Rap-Superstar Cro introduced the new home kit of the German national football team for the UEFA EURO 2016™, today in Berlin, Germany. During a concert in front of 700 young fans at…

adidas adds activity tracking capability to Fit Smart

adidas announced an update to its FIT SMART fitness band, now making achieving fitness and daily activity goals more accessible than ever before. For the first time, the category-leading heart rate monitoring and coaching platform will include activity tracking to provide…

Vivacious Selena Gomez brightens Adidas Neo’s Summer 2015

Kick off the beach vibes with Selena Gomez’s NEO Spring Summer collection of 2015 with bright, vibrant colours for you to hit downtown or the beach! Adidas Neo Label continues with part 2 of the Selena Gomez inspired collection, taking the…