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Royal Sporting House unveils new store in Singapore – solely on Running and Training Products

RSH

15th August 2016, Singapore – Royal Sporting House unveils a new store in Vivo City, Singapore today. The new 3,860 square feet space streamlines the shopping experience for sports enthusiasts by retailing sporting apparel, footwear and accessories for performance disciplines such as running, training and swimming only. Streamlining the number of brands to Nike, Adidas, Under Armour, Reebok, Asics and Speedo allows Royal Sporting House to offer a deeper product selection within the running, training and swimming disciplines for customers. This approach is a departure from its regular Royal Sporting House stores which offer a much wider array of sporting products from up to 15 brands that include tennis and lifestyle products. To further enhance its service offering, specialists in store offer a free gait analysis to all customers so that they can be best advised on the appropriate running or training shoe that meets their needs.

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Chief Executive Officer of RSH South East Asia, David Westhead said, “Streamlining our brand offering in store allows us to go deeper in what we offer within the performance categories of running, training and swimming. This is a direct reflection of the sporting interests of many Singaporeans. We are excited about the new direction and design we have taken for this store and we hope that our customers will be pleased too.”

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The interior design for this new store is a stark contrast from all Royal Sporting House stores in Singapore. The open ceilings, grey pelmets and walls as well as concrete flooring were decidedly chosen to reflect a modern but tough and sportive feel.

“SWOP YOUR OLD RUNNERS FOR $40 OFF A NEW PAIR” PROMOTION

RSH Vivo Interior Footwear

From the 19th of August, Royal Sporting House at Vivo City is giving the opportunity to all running enthusiasts in Singapore to equip themselves with a new pair of running or training shoes through an exchange program. The public have to bring in an old pair of running or training shoes irrespective of brand and deposit it into the collection bin within the store before receiving a $40 coupon that can be redeemed off a new pair of shoes purchased at Royal Sporting House.

The promotion is valid from the 19th – 31st August 2016. Terms and Conditions can be found on www.royalsportinghouse.com