Why is Beetroot the Superfood for Runners?
Beetroot, probably the most underrated superfood among runners only appears in their nutrition checklist once in a blue moon (or probably not at all), should be revisited by all athletes on its potential benefits to boost sporting performance. Many researchers…
Improve Your Run with the All New JoyMix Awake
JoyMix Enterprise (JoyMix), an organic health product brand has recently launched Awake to help runners improve their focus and attention during training and races. According to Jeffrey Chin, owner of JoyMix, the new product is a one-of-a-kind in the market…
Under Armour Unveils Sportsmask, A Performance Facemask for Athletes
In late March when Under Armour announced it was shifting production to the design and manufacture of facemasks, face shields and other personal protective equipment for local healthcare workers combatting the coronavirus pandemic, the Baltimore-based company also understood athletes would…
ToughASIA Uses AI to Predict the Next Marathon World-Record Holder
So, our team at ToughASIA had some free time (thank you, COVID-19!) on our hands and suddenly a thought struck, “why don’t we let our artificial intelligence (AI) system solve the world’s toughest question and see if we could break…
Adidas Commemorates Terry Fox’s Marathon of Hope with Anniversary Collection
Forty years after Canadian athlete and humanitarian Terry Fox began his Marathon of Hope to raise money for cancer research, Adidas is celebrating the anniversary with a special collection. The collection, which was released on May 20, includes the Orion…
Xiaomi Unveils Machine-Washable Sneakers Priced at ~RM123
Chinese manufacturing giant, Xiaomi, has a plethora of footwear, most of them from the Mijia brand. Recently, the company announced the release of the 4th generation Mijia sneakers. The Xiaomi Mijia Sneakers 4 comes with a couple of improvements relative…
Pokemon’s Pikachu Chooses Casio for 25th Anniversary
The first BABY-G shock-resistant watch for active women was released in 1994 and celebrates its 25th anniversary this year. To help celebrate the special occasion, Casio is collaborating with the The Pokémon Company on a special edition of the…
Jackson Wang joins Ray-Ban as Global Brand Ambassador
All-round musician Jackson Wang has joined Ray-Ban, one of the world’s most popular eyewear brands, as the brand’s global ambassador. Ray-Ban has recently launched a global new brand campaign, #ProudToBelong, a celebration of human moments to find our sense of…
Military Grade Casio PRO TREK WSD-F21HR Expands Into Running And Cycling Segments
Casio first entered the smartwatch market in 2016 with its outdoor-centric PRO TREK Smart watch. Now updated in its second generation, the new WSD-F21HR which will be released on September 13th, it caters not only for the mountain climbing and…
Casio Releases BABY-G × Hello Kitty Pink Quilt Series
Casio Malaysia released the BGA-150KT, a special collaboration model with Hello Kitty, a character created by Sanrio Co., Ltd., in its BABY-G line of women’s shock-resistant watches. The new model is inspired by the Hello Kitty Pink Quilt Series, which…
