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Pokemon’s Pikachu Chooses Casio for 25th Anniversary


The first BABY-G shock-resistant watch for active women was released in 1994 and celebrates its 25th anniversary this year. To help celebrate the special occasion, Casio is collaborating with the The Pokémon Company on a special edition of the BABY-G watch inspired by Pikachu, the 25thPokémon in the Pokédex.

Longtime fans of the Pokémon video game franchise will enjoy details on the BABY-G watch reflecting the style of the original Pokémon Redand Pokémon Bluevideo games released in 1996 in an edgy way.

We love the watch band which is decorated with neon, polygon-style Pikachu lightning marks, and Poké Balls. Furthermore, a polygon-style Pikachu appears when the EL backlight is turned on, and Pikachu’s rear view is engraved on the back cover. Even the packaging is specially shaped like a Poké Ball!