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ToughASIA

Just when you think you're tough enough

ASICS Launched METASPEED Sky and METASPEED Edge, Shoes Optimised for the Most Popular Running Styles

On 30 March 2021, ASICS announced that there will be not one, but two high-performance running shoes that will take the power of human-centric design to the next level.  In an industry first, METASPEED™ Sky and METASPEED™ Edge have each…

Better Than an Energy Bar? Here’s What Jenica Says About JoyMix Awake

Age may be a problem for many of us when it comes to sports as our stamina and body functions become less efficient. But 46-year old Jenica beats the odds with regular training, supplemented with JoyMix’s Awake, to sustain and…

Artificial Intelligence Watches Your Health Through LumiHealth

Artificial Intelligence (AI) is certainly merging into our lives, now with smartphone applications for healthcare and wellness. How will AI keep us healthy and on our toes? Apple has partnered with our neighbouring country’s government on a personalized program to…

Amazon Halo Band Senses to Help Improve Your Health and Wellness

Amazon has joined the healthcare and wellness landscape by introducing Amazon Halo. Dedicated to helping customers improve their individual health and wellness, the Halo combines a suite of AI-powered health features. Using the new Amazon Halo app with the Amazon…

Why is Beetroot the Superfood for Runners?

Beetroot, probably the most underrated superfood among runners only appears in their nutrition checklist once in a blue moon (or probably not at all), should be revisited by all athletes on its potential benefits to boost sporting performance. Many researchers…

Improve Your Run with the All New JoyMix Awake

JoyMix Enterprise (JoyMix), an organic health product brand has recently launched Awake to help runners improve their focus and attention during training and races. According to Jeffrey Chin, owner of JoyMix, the new product is a one-of-a-kind in the market…

Under Armour Unveils Sportsmask, A Performance Facemask for Athletes

In late March when Under Armour announced it was shifting production to the design and manufacture of facemasks, face shields and other personal protective equipment for local healthcare workers combatting the coronavirus pandemic, the Baltimore-based company also understood athletes would…

ToughASIA Uses AI to Predict the Next Marathon World-Record Holder

So, our team at ToughASIA had some free time (thank you, COVID-19!) on our hands and suddenly a thought struck, “why don’t we let our artificial intelligence (AI) system solve the world’s toughest question and see if we could break…

Adidas Commemorates Terry Fox’s Marathon of Hope with Anniversary Collection

Forty years after Canadian athlete and humanitarian Terry Fox began his Marathon of Hope to raise money for cancer research, Adidas is celebrating the anniversary with a special collection. The collection, which was released on May 20, includes the Orion…

Xiaomi Unveils Machine-Washable Sneakers Priced at ~RM123

Chinese manufacturing giant, Xiaomi, has a plethora of footwear, most of them from the Mijia brand. Recently, the company announced the release of the 4th generation Mijia sneakers. The Xiaomi Mijia Sneakers 4 comes with a couple of improvements relative…