Porsche Design: Red Dot Award for Timepiece No. 1
Porsche Design receives six awards from Design Center Hanover
Stuttgart. The Porsche Design Timepiece No. 1 was awarded with the international Red Dot Award: Product Design 2015 honouring its high-quality design. In addition to receiving the award for the first timepiece that Porsche Design developed completely in-house, five further Porsche Design products received the prestigious seal of quality for excellent design: the P’9983 smartphone from Blackberry, the Agnodice women’s handbag, the Beverly Hills moccasin, the Roadster 3.0 trolley and the P’7350 kitchen from Poggenpohl.
The Red Dot Award takes place since 1954 and is one of the most distinguished design competitions worldwide. The jury of annually elected renowned specialists and international design experts ensures that only products of the highest quality receive the award. Around 2000 companies from 56 different countries submitted more than 4900 designs for this year’s Red Dot Award. The award ceremony will take place on June 29, 2015 in Essen, Germany.
“Porsche Design does not follow any modern trends – instead, it offers customers long-lasting products created with the intention of becoming companions for life”, says Roland Heiler, Chief Design Officer of the Porsche Design Group. “Trends come and go – but good design endures. That is why our products do not feature any distracting gimmicks: They are always credible and genuine. We are pleased that this philosophy has received recognition – yet we also regard this as our duty.”
The expert jury was convinced by characteristics such as the high-quality design, craftsmanship, materials used and high level of innovation displayed by the Porsche Design products. Since the foundation of the Porsche Design brand in 1972, the company has already won more than 190 national and international awards.
The Porsche Design Timepiece No. 1, awarded with the Red Dot Award: Product Design 2015, marks the beginning of the Timepieces made by Porsche Design era. The automatic chronograph is the first watch from the luxury brand developed entirely in-house and was designed based on the same principles used by Professor Ferdinand Alexander Porsche in 1972 for the very first Porsche Design timepiece – the legendary Chronograph I.
The P’9983 smartphone offers the unique, timeless elegance of Porsche Design combined with the intuitive, easy-to-use, high-performance BlackBerry®10 operating system. The smartphone has a forged stainless steel frame, a special glass-fibre weave for the back panel and a crystal-clear touchscreen display, which completes the truly exclusive selection of materials used for this smartphone.
The puristic design of the Agnodice women’s handbag is reminiscent of a traditional doctor’s bag and was inspired by the Greek physician Agnodike, after whom the handbag is named. A particular highlight is the ability to personalise the handbag using different varieties of leather and metal fittings.
The Beverly Hills moccasin is inspired by the first Porsche Design shoe from 1977. The outer sole is a hallmark of shoes from back then and now – it is drawn upwards at the heel and the pull tab, allowing the wearer to put on and take off the shoe easily.
The Roadster luggage series is a real Porsche Design classic. The new Roadster 3.0 version weighs up to 30% less than the previous series, which means it provides even more comfort when travelling. It also features a timeless and puristic design, as well as a high level of functionality. The individual screw fittings provide the trolley with exceptional durability.
The P’7350 kitchen from Poggenpohl impresses with its unusual and multifaceted design, which visually combines both horizontal and vertical elements. With its modest design and high-quality materials, the P’7350 stands for the philosophy represented by Porsche Design: the avoidance of unnecessary decoration and a focus on the essentials.