IRONMAN launches humanitarian effort to rebuild Ecuador
The IRONMAN Foundation® and Race2Rebuild, the nonprofit endurance sports program supporting disaster recovery, are heading to Ecuador to support continued earthquake recovery during race week as part of All You Need is Ecuador IRONMAN® 70.3® Ecuador. Manta, Ecuador, the site…
2016 Reebok CrossFit Games: Matthew Fraser and Annie Thorisdottir leads after a surprise Day 1
The CrossFit Games is upon us, and has already thrown the spanner into the works for the Individual athletes. During the briefing, they were told to show up at the lobby at 3.30am for a surprise, and was told to…
Lululemon’s Double Dose: The Trunk Show
Date: 23rd July 2016 Time: 9am-2pm Venue: Fuel Athletics, Menara Naza TTDI, Shah Alam. This weekend Lululemon Athletica KL will be taking the fun out into the community of Shah Alam. 9am-10am : Breath, Stretch, Heal Yoga community class with…
Measure up against UK’s Toughest Endurance Challenges
Are you seeking challenges in a different world of obstacle racing, or perhaps you just want to test your fitness against some of the toughest challenges the UK has to offer? Perhaps you’d like to look through this guide to…
Iceland’s top CrossFit ladies gunning for 2016 Reebok CrossFit Games title
If you’re on tenterhooks waiting on the CrossFit Games (like we are), watch some videos featuring Iceland’s strongest athletes who will be featured in the games. Make no mistake, Iceland’s 23 year old sweetheart, Sara Sigmundsdottir is hungry to reap the title…
Spanners thrown in the works at the 2016 Reebok CrossFit Games
The CrossFit Games are finally upon us, and Games Director, Dave Castro has thrown the spanner in the works for all teams and individuals alike. Murph for teams Announcing via Facebook Live just minutes ago, teams will go through variations…
Ironman 70.3 Western Australia launched in conjunction with #IMWA
IRONMAN has announced the addition of the IRONMAN® 70.3® Western Australia triathlon which will take place concurrently with the SunSmart IRONMAN Western Australia triathlon on December 4, 2016, in Busselton, Western Australia. Incorporating the iconic Busselton Jetty, IRONMAN Western Australia…
[Video] #tough women represented, finally
If you think blood is a squeamish subject, think about the millions of #tough women worldwide who battle each month to appear ‘normal’ while going about their daily lives. Like never before, Bodyform presents an advertisement that represents women in…
CrossFit Games’ controversial decision to award Glock handguns as prize
The decision to award winners of this month’s CrossFit Games with a gun has resulted in backlash from the event’s title sponsor, Reebok, and from an online petition that has gathered thousands of signatures. Dave Castro, the director of the CrossFit…
adidas Gears Up 35,000 Runners as Official Apparel Partner for Standard Chartered KL Marathon
adidas, the world’s top sports brand continues its prestigious partnership with Malaysia’s biggest running event, Standard Chartered KL Marathon 2016 (SCKLM), slated to be held on 7th August 2016 at Dataran Merdeka. Back for the 8th year in full swing,…
