ToughASIA

Just when you think you're tough enough

Schumacher Drives Under Armour Forward

Mick Schumacher, with a last name that needs no introduction, the 20-year-old Formula 2 driver has carved out his own identity as one of the best drivers in the world. Now, he will work alongside Under Armour in his quest…

Casio Malaysia Releases Original BABY-G with 25th Anniversary Model

Casio Malaysia has released the BGD-525, a commemorative reprise of the DW-520, the first BABY-G. The timing comes ahead of December 2019, when Casio will mark the 25th year since the launch of the first BABY-G shock-resistant watch for women….

ASICS redefines the Long Run with new Energy Saving shoe– METARIDE™

ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners…

Lift Up your 2019 training with Under Armour Tribase Reign

Every lift, rep and workout of the day starts from the ground up in the UA Tribase Reign Finding the right footwear is critical to ensure the best performance for each athletes especially in their functional fitness, high intensity training…

G-SHOCK and TRANSFORMERS Special Collaboration Model

Celebrating the 35th Anniversaries of Both G-SHOCK and TRANSFORMERS; Figure Converts from a Robot to a Pedestal for the Watch Casio Computer Co., Ltd. has released a new collaboration model bringing together the G-SHOCK brand of shock-resistant watches and the…

PROBAR optimizes your mobility, recovery and enhances performance

Kuala Lumpur Malaysia was the second stop of PROBAR ASIAN Invasion 2018 alongside with countries such as Singapore, Taiwan, and Hong Kong recently. Philippe, founder of PROBAR expanded the sleek looking training tool out of the United States of America…

Accessorize this Chinese New Year with Ray-Ban’s CNY Special Edition

It’s that time of the year again where family and friends reunions take place day in, day out. Most get ready by hitting the malls on a hunt for new, bright coloured and fancy outfits to wear on house visitations…

Casio G-SHOCK celebrates 35th Anniversary with Sneaker Freaker and STANCE Socks collaboration

Casio Computer Co., Ltd. has announced that G-SHOCK, Sneaker Freaker and Stance Socks have joined forces on a collaboration model, commemorating the 35th Anniversary of G-SHOCK and the 15th Anniversary of Sneaker Freaker, a magazine based in Australia. The new…

ASICS brings Tech & Design together in Gel-Quantum Infinity

ASICS has announced the launch of the all-new GEL-QUANTUM INFINITY shoe, closing the year on an ultimate high with the most anticipated shoe of 2018. The new shoe features an uncompromised celebration of ASICS proprietary GEL technology inspired by functionality…

Oakley Crystal Pop Collection brings colour to life

Introducing Oakley’s Fall/Winter 2018 eyewear collection – suitable for both men, women and junior sports enthusiasts. The collection of sunglasses and opticals comprises of multiple colours and designs for those who love to to style up as they work out…