ToughASIA

Just when you think you're tough enough

Accessorize this Chinese New Year with Ray-Ban’s CNY Special Edition

It’s that time of the year again where family and friends reunions take place day in, day out. Most get ready by hitting the malls on a hunt for new, bright coloured and fancy outfits to wear on house visitations…

Casio G-SHOCK celebrates 35th Anniversary with Sneaker Freaker and STANCE Socks collaboration

Casio Computer Co., Ltd. has announced that G-SHOCK, Sneaker Freaker and Stance Socks have joined forces on a collaboration model, commemorating the 35th Anniversary of G-SHOCK and the 15th Anniversary of Sneaker Freaker, a magazine based in Australia. The new…

Oakley Crystal Pop Collection brings colour to life

Introducing Oakley’s Fall/Winter 2018 eyewear collection – suitable for both men, women and junior sports enthusiasts. The collection of sunglasses and opticals comprises of multiple colours and designs for those who love to to style up as they work out…

ASICSTIGER go Plane Crazy to celebrate Mickey’s 90th Anniversary

To mark 90 years since Mickey Mouse first appeared on the big screen, ASICSTIGER has collaborated with Disney once again to commemorate Plane Crazy, the first Mickey Mouse cartoon to be produced. The range of shoes will feature the low…

Casio PRO TREK Smart Outdoor Watch with Offline Maps now available in Malaysia

Casio Computer Co., Ltd. has released the PRO TREK Smart WSD-F20A wrist device with offline map features that are useful in the outdoors. Moving on from creating timepieces since the 1970s, Casio has fully leveraged the technologies and experience it…

Oakley® presents Tour de France Collection

A salute to the most famed race in cycling, the Oakley Tour de France Collection includes one-of-a-kind styles of Oakley performance eyewear. Oakley designers created iconic art to represent the various stages of the Tour de France, from climbs and…

Oakley’s Flight and Field Jacket Drops the Fog

Oakley, one of the leading sport performance eyewear brands in the world has unveiled the Flight Jacket and Field Jacket. Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. Both Flight Jacket and Field Jacket are…

Introducing ASICS Studio™: An Audio App That Brings the Fitness-Class Experience to You

BOSTON, Dec. 14, 2017 /PRNewswire/ — ASICS, the true sport performance brand, is proud to introduce a new way to move with ASICS Studio, a mobile fitness app that offers unlimited access to on-demand workouts. The experience features trainer-led audio, curated playlists, and visual…

Casio to Release New SHEEN Watches with Elegant Crescent Moon Design

Kuala Lumpur, October 2017 — Casio Malaysia Sdn Bhd announced the release of new additions to its line of SHEEN metal watches for women, which are based on the concept of “Elegant, Smart, Shining.” The five new SHE-3058 models feature…

adidas Introduces the Ultraboost All Terrain Family for All Weather Conditions

adidas updates the iconic UltraBOOST to withstand the most unpredictable weather Splash water-repellent Primeknit and reflective elements for all condition Continental Stretchweb outsole technology to prevent slipping on wet or icy surfaces BOOSTTM technology performs at its peak in hot…