ONE Championship™ partners up with Under Armour
The largest sports media property in Asian history, ONE Championship™ (ONE), in partnership with Under Armour, held a special Meet & Greet with ONE Championship superstars at the Under Armour Brand House in Pavilion, KL. Top Malaysian ONE athletes Ev “E.T.” Ting, Agilan “Alligator” Thani, Keanu Subba, Saiful “The Vampire” Merican and Under Armour brand athlete Peter Davis were present to meet with media and fans.
Together with ONE Championship, the largest sports media property in Asia, Under Armour’s mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. With the latest Under Armour campaign “Rule Yourself”, the tagline itself “You are the sum of all your training” says it all.
The campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the Chief Executive Officer of ONE Championship, Victor Cui stated:
“ONE Championship has proven its dedication to the city of Kuala Lumpur and to continuing the rapid growth of mixed martial arts in the region. Regionally, we have been collaborating with Under Armour and now we are working closely with the team here in Malaysia to promote the sport and our athletes.”
According to Adrian Chai, Chief Marketing Officer of Triple Pte. Ltd.:
“We are honoured to be one of the sponsors for ONE Championship, it is a very exciting moment for all of us and we look forward to further grow the mixed martial arts sport right here in Malaysia. Mixed martial arts is a sport that is steadily gaining popularity in Malaysia, and to associate it with the Under Armour brand now, I believe it will only go bigger and better.”
Triple Pte. Ltd. is the exclusive distributor for Under Armour in Southeast Asia. ONE athletes Ev Ting, Agilan Thani, Keanu Subba and Saiful Merican wound down their training camps in preparation for ONE: CLASH OF HEROES which took place on 29 January, at Stadium Negara.
For more updates on ONE Championship™, please visit www.onefc.com and follow Twitter and Instagram @ONEFCMMA and Facebook.