Welcome to the Movement Revolution. Sportboleh Sdn Bhd has announced its official partnership with one of Malaysia’s top triathlon clubs – TeamTIME.
Sportboleh Sdn Bhd is the owner of LILA® brand of high performance products and creator of EXOGEN®, Malaysia’s first home-grown sports technology and the world’s leading wearable resistance technology. The company was founded to launch the LILA® brand of award winning high performance products, designed and engineered by sport scientists to help improve the way you move©.
The first product line, EXOGEN – patented in China, USA, Taiwan and Europe – is currently commercially launched in Malaysia, Australia and Canada under the LILA® brand.
EXOGEN was developed to do three things better than any other technology in the world:
- provide your optimal training load;
- enhance your specific movement; all while
- adapting to your specific sporting environment.
For endurance athletes, this means they can add just the right amount of resistance to directly improve endurance while actually running, cycling and even swimming.
“EXOGEN is a performance product – it directly improves performance. It is not simply a nice accessory. We spent 13 years developing EXOGEN and we have the research results to back it,” said Joe Dolcetti, CEO & Exogen Founder.
LILA test launched at the 2015 IRONMAN® Langkawi. The feedback was so positive from IRONMAN athletes from around the world, that IRONMAN® Asia-Pacific swiftly brought LILA on board in 2016, as the Official Wearable Resistance Technology Partner for IRONMAN. Currently Exogen is being used by top Triathlon PRO-elites like Laura Siddall (2015, 2016 LANGKAWI PRO silver medalist) from the UK and Malaysia’s top IRONMAN Athlete and Ambassador Rupert Chen.
In addition to great support from the MOF and Cradle Fund, LILA works closely with the National Sports Institute Malaysia with several of Malaysia’s top athletes and programs including Malaysian Badminton and Dato’ Lee Chong Wei, Dato’ Nicol Ann David, Paralympic Gold Medalist Mohd Ridzuan Mohd Puzi, and MotoGP’s Zulfahmi Khairuddin.
Those racing in the Port Dickson International Triathlon 2017 this month, be sure to visit the LILA booth to learn more about EXOGEN. Take advantage of our EXPO launch deals and try it for yourself!
