Adidas Malaysia showcased the new Ultraboost 20 with a Space Race powered by app-based augmented-reality race – District in Cyberjaya, Selangor recently.
The design for the shoe is similar to the construction of a space shuttle, with every element maximised for a specific performance-driven function. The new silhouette is a result of runner’s data combined with countless hours of research and development to give runners the confidence to go beyond.
The Space Race took runners through a new format of urban running by chasing checkpoints, over the 6KM course, collecting marks at 11 checkpoints with cash vouchers for winners. Runners were also treated to an array of on-ground activities such as body mass calculation, hip strength assessment and Cryotherapy, a special recovery service.