Just when you think you're tough enough

Challenges Fashion Timepieces

Casio expands Tough and Cool BABY-G Watch with Hello Kitty

Casio Baby G Hello Kitty

Casio Computer Co., Ltd. has announced the release of the latest addition to the BABY-G line of shock-resistant watches for women, based on the concept of Tough and Cool. The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following.

The new BA-120KT is based on the popular BA-120 Series, known for its multiple colour variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created.

Casio Baby G Hello Kitty

The dial and band are patterned with graffiti Baby-G and Hello Kitty tags, and the character’s distinctive ribbon is printed on the dial. The hour and minute hands feature red highlights that are the same color as the ribbon, further enhancing the Hello Kitty theme.

To commemorate the collaboration model, the back is engraved with an originally designed Hello Kitty image with a clock “face.” The exclusive packaging includes a special card featuring the originally designed Hello Kitty image, adding to the exclusivity of the watch.

Casio Baby G Hello Kitty


  • Construction: Shock-resistant
  • Water Resistance: 100 meters
  • World Time: 29 time zones (27 cities + coordinated universal time), daylight saving on/off, city code display
  • Stopwatch: 1/100-second stopwatch; measuring capacity: 59’59.99″; measuring modes: elapsed time, split time, 1st and 2nd place times
  • Countdown Timer: Measuring unit: 1 second; countdown range: 60 minutes; countdown start time setting range: 1 to 60 minutes (1-minute increments); auto-repeat; progress beeper
  • Alarm: 5 daily alarms (with 1 snooze alarm); hourly time signal
  • Other Functions: Full auto-calendar (to year 2039); 12/24-hour format; LED light
  • Accuracy at Normal: Temperature ±30 seconds per month
  • Battery Life: Approx. 2 years on SR726W×2
  • Size of Case: 46.3 × 43.4 × 15.8 mm
  • Total Weight: Approx. 47g

For more information please contact Casio Malaysia, Sdn. Bhd., +603-2742-1253.