Just when you think you're tough enough


Steelbird Helmets Open Its 2nd RiderZ Shoppe in Delhi


New Delhi- Steelbird Hi-Tech India Ltd, India’s largest ISI helmet brand having Technical Collaboration with BIEFFE- World’s Number One in Helmets, is all set to revolutionize the Motorcycle riding gears & accessories market with the launch of RIDERZ SHOPa chain of concept stores.

Steelbird is aiming to cash in on the booming two-wheeler Indian market by opening its Second RiderZ Shoppe Retail outlet at Virendra Nagar, New Delhi. The RiderZ Shop is a one stop shop for bikers, with a Range of helmets, jackets and suits, gloves, goggles and pannier boxes in store.

As per Mr. Rajeev Kapur, Managing Director Steelbird Helmets said, “Our objective is to provide best quality riding gear with a huge range of products at the doorstep of the consumer. We shall keep introducing new and hi-tech biking gear in due course of time in these shops.

“Although Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realized that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire,” added Mr. Kapur.


Mr. Shailendra Jain Head- Sales & Marketing further explained that after the success of first pilot project in Karol Bagh; Steelbird has set up its second Shoppe in Virendra Nagar, Delhi. This was possible due to good response and demand of Steelbird products in India. You can find super bikes and lot of trendy bikes in the possession of youngster these days. To ride these bikes one must have riding gears which we will provide through these Shoppe’s. To begin with we are selling Steelbird‘s exclusive range of helmets, pannier boxes, bikers gloves, shoes, jackets goggles and other allied products. We shall keep introducing new and hi-tech biking gears in due course of time in these Shoppes.


Elaborating the expansion plans Mr. Jain added, “Within next 2 years, we intend to open around 200 Riderz Shoppe across India. He added “Indian two wheeler industries has maximum share of motorcycles, creating a huge market for Biking Gears. However, the riders have hardly any choice if he wishes to buy authentic branded and international quality riding gears. By opening Riderz Shoppe, we are certainly bridging this huge gap and also educating people to go for qualitative products as every single product we are offering will help the riders to drive safely with style.”


At Steelbird Shoppe people will feel the unique buying experience with combination of technical knowhow through the experts sitting in the showrooms to educate the people on the products and their functionalities. These exclusive stores would enable populace to go through the whole product range, as these stores are positioned as a single window solution, where customers can choose from the portfolio. At exclusive stores they will be able to feel the product with guidance on what kind of product they must go with or what kind of accessories would meet their requirements by the experts sitting in the showrooms. This educative drive will make them choose the right product.