adidas Launches Climachill Apparel That Helps Keep You Cool and Raises Your Game
adidas launches Climachill, a revolution in active cooling apparel technology. The line incorporates innovative fabric woven with titanium and industry-first 3D aluminium cooling spheres. The technology provides an instant chilling sensation to help athletes’ performance in warm conditions – lowering…
adidas Originals Superstar Supercolor Pack – a collaboration with Pharrell Williams
A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a colour. This is the ethos…
Danny MacAskill’s Solar Eclipse Ride
On Friday March 20th a Solar Eclipse plunged Europe into darkness, photographer Rutger Pauw teamed up with Danny MacAskill to capture the moment on Danny’s homeland, the Isle of Skye in Scotland. With just one small window of opportunity to…
Smith collaborates with Howler Bros. for lifestyle-oriented sunglasses
For any angler, even a bad day on the water is better than a good day spent indoors. To honor those who are passionate about living life beyond walls, Smith joined forces with Howler Brothers – craftsmen of limited-run, outdoor…
adidas NEO Label Launches The Spring 2015 Selena Gomez Collection
The new City Life collection from adidas NEO Label and Selena Gomez is heavily inspired by the glam sportswear look, fusing contemporary sportswear with city attitude. Selena Gomez, global style icon for the adidas NEO Label, has further developed her…
Da Nutrition Launches its Indiegogo Campaign for Just-Lift-It Sportswear Range
PENSACOLA, Florida, March 4, 2015 /PRNewswire/ — Lift more to change the world. Da Nutrition announced a pre-order campaign on the world’s largest crowdfunding platform Indiegogo. With the campaign that began March 3 consumers and fitness enthusiasts will have the…
Stryd Announces World’s First Wearable Power Meter for Runners, Launches Crowd Funding Campaign
BOULDER, Colo., March 3, 2015 /PRNewswire/ — Starting today, runners and coaches can get their hands on Stryd, the first wearable device to measure running power, through a crowd funding campaign on Kickstarter (www.stryd.com/kickstarter). Created by Princeton engineers and backed…
HTC Unveils HTC Grip: Serious Performance For Serious Athletes
BARCELONA, Spain, March 1, 2015 /PRNewswire/ — Mobile World Congress — HTC, a global leader in innovation and design, today unveiled its first high-performance, smart fitness tracker, the GPS-enabled HTC Grip™. Powered by UA Record, the new health and fitness…
Endurance Athletes Find A Competitive Edge With Low Sugar Diets
The Feed, teams up with Dr. Kevin Sprouse to share the benefits of low sugar diets Are you curious about the diets of some of the most successful endurance athletes? The Feed, an online source for sports nutrition and healthy…
Wellograph: The first Sapphire Crystal Wellness Watch
INTERNATIONAL CONSUMER ELECTRONICS SHOW, Las Vegas, January 5, 2015— Wellograph, the first sapphire crystal wellness watch, is pleased to announce the launch of their refreshed OS featuring all-new watch capabilities, the Wellograph 2.0 mobile app and new stylish colors and…