Smith collaborates with Howler Bros. for lifestyle-oriented sunglasses
For any angler, even a bad day on the water is better than a good day spent indoors. To honor those who are passionate about living life beyond walls, Smith joined forces with Howler Brothers – craftsmen of limited-run, outdoor lifestyle apparel and goods – to launch a capsule collection fit for avid adventurers, thrill seekers and tequila drinkers.
Debuting this month, the collaboration includes co-branded models of the popular lifestyle-oriented Lowdown sunglasses and the fishing-inspired Dockside sunglasses with ChromaPop polarized lens in Bronze Mirror, for increased color and clarity definition on and off the water.
Both models are available in matte tortoise and feature the Howler Brothers monkey logo micro-etched into the lens. Howler Brothers has also created a limited-edition Aransas shirt, t-shirt, and hat to accompany the co-branded assortment.
“We initiated the collaboration because both our brands have a very similar mindset. With a passion for activities like fishing, surfing and getting outdoors, Smith and Howler both celebrate pursuing adventures,” stated Chase Heard, founder and CEO of Howler Brothers.
The limited-availability collection will be available at specialty fishing retailers beginning Spring 2015 and online at smithoptics.com and Howler Bros.