AGOGE: A new chapter of Spartan grit
What is the Agoge, and why is everyone talking about it? The Agoge is a new Spartan endurance event based in legend and inspired by grit. In the 7th century BC, the Spartans wanted to produce the strongest and most…
Under Armour expands footprint to East Malaysia in Kuching, Sarawak
Under Armour’s Shop in Shop in Sarawak Plaza open for operations Continuing its momentum hot off the launch of its fifth Brand House in IOI City Mall Putrajaya, Under Armour has expanded its footprint to East Malaysia. Sports enthusiasts can…
Rookie win and back-to-back champion celebrated in the final Asia-Pacific Ironman race of 2015
Australians Matthew Pellow and Annabel Luxford struck gold at the IRONMAN 70.3 Ballarat. It proved a breakthrough victory for Pellow while Luxford reinforced her strong form to make it two wins in a row following victory at Western Sydney. She…
Earn Your Armour Malaysia: Sky Warrior Challenge – 20.12.2015
Get armoured for the Earn Your Armour Malaysia: Sky Warrior Challenge happening on 20th December 2015. Are you ready to race the obstacle course? Join in the Earn Your Armour Malaysia: Sky Warrior Challenge and prove that you have what…
Ironman Malaysia returns to Langkawi with activities for everyone
IRONMAN Malaysia Langkawi, the Tropical IRONMAN Adventure, took place on Langkawi Island on Saturday, 14 November 2015. The Tropical IRONMAN Adventure shows that Anything is Possible with a Celebrity Relay, the inaugural IRONKIDS Race and a host of activities leading up to Race Day. These…
Ironman announces professional field structure change for two Ironman European races in 2016
HANAU/TAMPA, Fla. (Dec. 16, 2015) – IRONMAN announced today a professional race structure change to two 2016 IRONMAN® European events – IRONMAN Kalmar Sweden on August 20, 2016 and KMD IRONMAN Copenhagen on August 21, 2016. IRONMAN will split the female and…
Insider insights with Ben Smith, the Fittest Man and Katrin Davidsdottir, the Fittest Woman on Earth
Winning The CrossFit Games is no small feat. From training year-round to competing against some of the most elite athletes in the world, the current Fittest on Earth™ Katrin Davidsdottir and Ben Smith had what it took to rise above…
Stay-at-Home Mom and Physical Fitness Trainer Fabiana Ferrarini is Oxygen Magazine’s First Latina Cover Model
Philadelphia stay-at-home mom & Physical Fitness Trainer Fabiana Ferrarini, chosen from thousands of entries, wins top honors in The Ultimate Oxygen Magazine Challenge. Fabiana Ferrarini, a stay-at-home mom and Physical Fitness Trainer, is Oxygen magazine’s first Latina cover model. Ferrarini…
Ironman returns to Thailand with Ironman 70.3 Phuket in 2016
IRONMAN announced today the addition of a new IRONMAN 70.3 triathlon in the burgeoning market of Thailand, which is scheduled to take place in the beautiful city of Phuket on November 27, 2016. The Philippines-based company Sunrise Events and the…
More gluteus, more maximus for men
Not long ago, Jeff Vickers, who owns a construction company, had surgery to address something that had, fittingly, been the butt of jokes. “I’d wear jogging pants to work and the guys used to joke that, ‘You could drop a plumb bob…