A dynamic crowd of over 5,000 participants, spanning from youngsters to seniors, converged at the Malaysia Agro Exposition Park Serdang (MAEPS) on 15th October 2023, marking the triumphant success of the Skechers Friendship Walk 2023. Under the theme ‘Run and Walk With Nature,’ the event not only celebrated the enchanting beauty of the natural world but also underscored the enduring bonds of friendship.
Charting New Paths with a 10KM Challenge
This year heralded a momentous occasion for Skechers Malaysia, introducing the challenging 10KM running category. This addition, designed to inspire participants to surpass their fitness boundaries, resonated well with the diverse crowd, highlighting Skechers’ unwavering dedication to promoting a healthy and active lifestyle.
Star-Studded Affair with Ayda Jebat
Infusing a dash of star power into the festivities, Skechers Malaysia proudly announced Ayda Jebat as its Brand Ambassador. The beloved personality graced the event, elevating the celebratory atmosphere. Winners in categories such as Best Creative Style for Adults, Best Creative Style for Kids, and Best Sporty Style were acknowledged for their unique flair and rewarded with £200 worth of Skechers apparel.
A Festive Blend of Family Fun and Fitness
Families and friends immersed themselves in a day filled with captivating activities, including a Mini Petting Zoo, a hands-on DIY Planting Workshop, and spirited performances by Zumba Fitness and Cheerleading groups. The vibrant ambiance mirrored the diverse participant base and emphasised the inclusive spirit of the Skechers Friendship Walk.
Community Outreach: RM10,000 Contributed to SHELTER
In a heartening gesture, Skechers Malaysia contributed a total of RM10,000 to SHELTER on behalf of the participants completing the 5km walk and 10km run. This donation underscores Skechers’ commitment to community welfare and its support for organisations dedicated to community services.
Skechers Hands-Free Slip-ins Challenge: A Playful Finale
The Skechers Friendship Walk 2023 culminated in the lively Skechers Hands-Free Slip-ins Challenge. Five fortunate participants engaged in a spirited on-stage competition, attempting to slip into Skechers Slip-ins as many times as possible in just 15 seconds. The ultimate victor proudly walked away with a pair of Skechers Slip-ins shoes, adding an extra layer of excitement to the event’s conclusion.