Viper Challenge—Southeast Asia’s biggest obstacle course event in terms of participation —is making its much-anticipated landing in Johor for the first time, with more than just another stop on the map. With a new vision, new management, and a new long-term home in Johor, Viper Challenge is gearing up for something truly special.

At the heart of this evolution is MUSE Group Sdn Bhd, now taking the reins as the official organiser of Viper Challenge. Known for curating powerful lifestyle and community-driven events in Malaysia across the region, including L’Etape Malaysia by Tour de France, the Marvel Run, the Tokyo Auto Salon malaysia and many more, MUSE is bringing fresh energy and ideas to the Viper brand—starting with VIPER CHALLENGE JOHOR 2025.

This isn’t just a new date on the calendar. It’s the beginning of a bigger story.

Participants in the upcoming Johor edition can expect everything they love about Viper—plus a whole lot more. From adrenaline-pumping obstacles to the unforgettable feeling of crossing the finish line, the event is designed to challenge, inspire, and connect.

Viper Challenge will introduce new obstacles – some tougher and some more fun, smarter, and designed to test every ounce of grit and determination of each participant. We will also bring back fan-favorite classics that bring out the best in teamwork and determination.

And this time, free professional photos for every participant at each Viper Challenge event, because your moments deserve to be captured – and shared.

And thanks to strong brand partnerships, participants can expect a well-rounded, premium experience both on and off the course. We’re proud to welcome the following official sponsors:

• Official Hotel Partners: Fraser Place Puteri Harbour, Pinetree Marina Resort, and Trinidad Suites—providing comfortable stays with stunning views right in the heart of Puteri Harbour.
• Official Food & Beverage: Hard Rock Cafe Puteri Harbour—serving great vibes and post-race fuel with iconic flair.
• Official Protein Bar: Yogood—keeping our challengers energised with every bite.
• Official Beverages Partners: Revive Isotonic and Goodday Charge—with Goodday Charge specially sponsoring Viper Kids to keep our young warriors refreshed.
• Official Sports Recovery Partner: Plan B Physiotherapy—helping participants bounce back stronger with expert sports therapy and care.

It’s not just about the race. It’s about the experience. The people. The day out. The stories that unfold on the course and the ones you carry home and talk about.

Johor has always had heart and energy. Positioned as the southern gateway of Malaysia and buzzing with a growing sporting community, it’s the ideal stage for an event like Viper. The location opens doors to thousands of participants from across Malaysia and neighboring Singapore, Indonesia and across the region—and it’s ready to welcome them. Johor is a cornerstone for Viper’s expansion plans in the near future.

But this isn’t a one-off.

In a major development, Tourism Johor is proud to announce its strategic collaboration with the organizers of the renowned obstacle event, VIPER CHALLENGE, for the upcoming VIPER CHALLENGE JOHOR 2025, to be held in Iskandar Puteri, Johor Bahru.

As part of the lead-up to Visit Johor Year 2026, this large-scale sports tourism event is expected to attract thousands of participants from across Malaysia and abroad. Tourism Johor views VIPER CHALLENGE JOHOR 2025 as a key highlight in the state’s tourism calendar, offering a unique platform to promote Johor as a vibrant destination for active, recreational, and lifestyle-based tourism.

This collaboration supports our aim to diversify Johor’s tourism offerings, from eco and heritage tourism to wellness and sports tourism. We believe that VIPER CHALLENGE JOHOR 2025 will generate strong visibility and economic impact, especially for the local hospitality and retail sectors.

Johor is no stranger to high-profile events, and the inclusion of VIPER CHALLENGE JOHOR in 2025 is a timely initiative that aligns with the state’s efforts to enhance promotional momentum ahead of Visit Johor Year 2026, a flagship campaign aimed at boosting domestic and international arrivals to the state.

Tourism Johor is committed to supporting this event through joint promotional efforts and logistical facilitation, and we are confident that VIPER CHALLENGE JOHOR 2025 will serve as a major crowd-puller and reinforce Johor’s image as a must-visit destination in Southeast Asia.

With its strong track record, VIPER CHALLENGE continues to be a premier obstacle course series in the region, and its return to Johor is highly anticipated. The event will not only test endurance and teamwork, but also offer participants an immersive experience of Johor’s natural beauty, local hospitality, and unique culture.

As one of Malaysia’s fastest-growing regional hubs, Iskandar Puteri offers excellent connectivity, a future-ready urban layout, and expansive green spaces that make it the perfect stage for high-impact endurance events. Thanks to a dynamic partnership with UEM Sunrise Berhad, Iskandar Puteri is now set to become the permanent southern home of the Viper Challenge.

This move isn’t just logistical—it’s strategic. Together with UEM Sunrise Berhad, MUSE Group Asia is working on a long-term plan to build a thriving ecosystem for adventure sports and destination tourism in the region, with Viper Challenge as the cornerstone.

“We’re not just hosting a race here,” says Riduwan Matni, CEO of MUSE Group. “We’re building a legacy. We want Viper Challenge Johor to be a tradition and part of the Johor sporting calendar—something people look forward to year after year, right here in Iskandar Puteri. To kick things off, we’re bringing all three open race distances—7KM, 12KM, and 21KM—to Johor, each packed with more obstacles for participants to enjoy. We’re also launching Viper Kids, designed for children aged 4 to 13. Our goal is to make the Viper Challenge an experience that’s accessible and enjoyable for all ages.”

Whether you’re a first-timer looking to prove something to yourself, or a returning challenger hungry for more, VIPER CHALLENGE JOHOR 2025 promises to deliver a whole new level of experience. The obstacles may be fierce, but the community is fiercer. And now, with a permanent home in the south, the future is looking stronger than ever.

Are you ready to be part of it?

Join the movement. Sign up, show up, and let’s make history together.

www.viperchallenge.com