Wahoo Fitness, the leader in workout apps and smartphone connected devices, is pleased to collaborate with Nike as the heart rate monitor of choice for the Nike+ Running ecosystem. Wahoo Fitness users can now connect their TICKR, TICKR Run or TICKR X to the Nike+ Running App, upload their heart rate, and track, measure and share their runs with the global Nike+ community.

“Collaborating with Nike and becoming a part of their growing family of commercial partners is an exciting opportunity for us,” said Chip Hawkins, CEO of Wahoo Fitness. “Many competitive athletes, runners in particular, track their heart rate to ensure that they are getting the most from their run. For this reason Wahoo has focused on heart rate analytics and building industry leading fitness devices for the past five years.”

“Whether it’s an athlete’s first or fastest run, Nike+ has been there to provide inspiration and information to motivate all runners. Together with best-in-class partners like Garmin, TomTom, Wahoo Fitness and Netpulse, we can now deliver these experiences to even more runners, regardless of where they run or the device they prefer to run with,” says Adam Roth, VP of Nike Global Running Brand Marketing. “These partnerships are all about the runner – giving him or her even more ways to access the rewarding benefits of being a Nike+ Running member.”

The TICKR, TICKR Run and TICKR X are part of the TICKR family of chest-based wearables and feature dual-band technology to connect to your smartphone or third-party device via Bluetooth 4.0 or ANT+. Heart rate has been shown to be the most accurate way to measure calorie burn during your workout and it is for this reason that all three TICKR models provide this data. The TICKR, TICKR Run and TICKR X are available at Apple Stores worldwide, specialty retailers and WahooFitness.com for $59.99, $79.99 and $99.99 respectively.