Under Armour, the fastest growing sports brand, ended the year on a most exciting note recently, with the Under Armour SkyWarrior Rainforest Challenge – a fitness challenge like no other.
The Challenge marked the finale of the ‘Earn Your Armour Challenge’, a series of free bi-weekly workout sessions organised by Under Armour and had gained widespread popularity with the Malaysian public in 2015. As part of the Challenge, Under Armour’s gym partners sent in teams to battle each other and overcome challenging obstacles, to earn the title of the ultimate fitness warrior!
A whopping 120 participants from all across Malaysia turned up last Sunday at SkyWarrior Putrajaya, all geared-up to face the challenging obstacles head-on.
“This Challenge is a true test of one’s physical fitness and stamina, as it features a series of obstacles and challenges for participants to overcome.”
“In line with our objective to ‘empower consumers to get fit’, the participants have been preparing for this challenge over the past four weeks with experienced trainers, who have helped them to improve their stamina, flexibility and upper body fitness and pushed them towards achieving their fitness goals. Only the fittest will survive this challenge and be crowned the ultimate fitness Warrior!” said Lynn D Ong, Assistant Marketing Manager of UA Sports Malaysia Sdn Bhd.
The day kicked-off with a safety briefing and demonstration on the obstacles by the SkyWarrior staff, while the participants were rearing to get started on the obstacle race. Under Armour’s Brand Athletes Hansen Lee, Malaysia’s male yoga icon; Kit Mah, fitness model; and Linora Low, radio personality, were also spotted at the event, trying their best to master the obstacles.
The event ended with Sarah and Farid, both scoring the best time. Each of them went home with RM500 cash voucher, an Under Armour tech backpack and a VIP card for a special 10% off privilege on their purchases in 2016 from Under Armour, and Reclaim Insurance Policy worth RM1,290.
Under Armour also awarded the ‘Best Curated Workout’ title to Fuel Athletics – who produced both the winning warriors of the day. Meanwhile, another lucky winner of the day was Soo Eugene, who took home prizes worth RM320 and a VIP card for 10% off upon purchase in 2016 from the lucky draw, courtesy of Under Armour.
The grand success of the first-ever Under Armour SkyWarrior Rainforest Challenge was due to the support and collaboration of gym partners: Fuel Athletics, Honey Badgers, PFC Studio, and PushMore; media partners: Men’s Health and Women’s Health; as well as event sponsor, Reclaim.
