FRISCO, Texas, Aug. 21, 2015 /PRNewswire/ — Le-Vel Brands, LLC announces the introduction of Black Label DFT™, the newest member of its patent-pending family of Derma Fusion Technology™ products. The new formula and DFT shape is designed to enhance Le-Vel’s Thrive 8-Week Experience, taking it and the Le-Vel product line to a new level of health and wellness.

“Over the past couple of years, our unique, patent-pending Derma Fusion Technology has become a leading product in the health & wellness industry,” said Jason Camper, co-owner/co-founder and co-CEO of Le-Vel. “Black Label DFT is the next evolution of that product technology.”

“We believe this new design and formula will give people a whole new attitude when it comes to supporting their physical goals,” added Camper. “Combined with our other Thrive products, Black Label can really give people the boost they need. We see it as the next chapter in healthy living and our community of Promoters and Customers could not be more excited about its release. As a result, the product is flying off the shelves.”

Black Label DFT sales reached over seven figures within hours of the product’s release on August 17, 2015.

“This has been, by far, the largest and most successful product launch the company has ever experienced,” said Paul Gravette, Le-Vel co-owner/co-founder and co-CEO. “Not only by the amount of sales, but, more importantly, by the mass amount of positive product reviews we have already received.”

Said Camper, “We believe we have created a world class offering of products and Black Label serves to further improve that offering. We, as a company and community, are incredibly excited to share Black Label with the world and provide something that will help a lot of people reach their health, wellness, and fitness goals.”