ToughASIA

Just when you think you're tough enough

Introducing The adigirl Collection: First Collection Designed for the Sporty Teen

Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line—a first of its kind—combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport…

fullbeauty.com launches innovative fullbeauty SPORT™ Activewear Collection

fullbeauty.com invigorates CURVY women across the nation to be active and share their #BEPOWERFULL moment NEW YORK, July 27, 2015 /PRNewswire/ — fullbeauty.com, the premier destination for sizes 12+, announces the exclusive launch of fullbeauty SPORT™, a new, exciting collection…

Grip, A New Wine Brand, Launches with Active Outdoors Enthusiast in Mind

An Unpretentious Lifestyle Wine for Sporty Consumers NAPA VALLEY, CA (PRWEB) JULY 23, 2015 – Grip is a new wine brand launching in California this month by Chris Cutler, Christine Trice, and Billy Summers, all of whom share a passion for…

KEDS® puts ‘Ladies First’ with the launch of New Global Brand Platform; Debuts fall 2015 ad campaign featuring Taylor Swift

(Lexington, MA) July 2015 — Keds® has announced the launch of ‘Ladies First Since 1916’, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who…

Casio G-SHOCK Partners With SUPRA On Second Collaboration Release

Leaders in street wear and technology team up for August 2015 delivery DOVER, N.J., July 15, 2015 /PRNewswire/ — In commemoration of their second collaborative launch, esteemed watchmakers Casio G-SHOCK and leading footwear brand SUPRA design two custom timepieces and two…

Casio Tackles The Great Outdoors With New PRO TREK Timepiece

PRO TREK PRG300 Features New Color Design Options, Smaller Face and Cutting-Edge Technology DOVER, N.J., July 16, 2015 /PRNewswire/ — Casio America, Inc. is excited to announce the latest addition to its widely popular outdoor activity PRO TREK line – the…

Eating Your Way to a Healthy Liver

The liver can really take quite a beating. Chunks can be ripped from it, and it will still work. Nonetheless your liver has its limits, and if you do not support it with the right food, it might eventually fail…

Fitbit Helps Thousands Train and Race Smarter During Summer Racing Season

Partnerships with The San Francisco Marathon and Destination Races Give Runners More Encouragement, Motivation and Tools to Reach Their Goals SAN FRANCISCO–(BUSINESS WIRE)–As the popularity of organized runs continues to grow, Fitbit, Inc., the leader in the connected health and…

DJO Global Launches Compex® Wireless USA™

The First FDA-Cleared Wireless Electric Muscle Stimulation Device Designed to Enhance Performance and Speed Recovery SAN DIEGO–(BUSINESS WIRE)–DJO Global, Inc. (“DJO” or the “Company”), a leading global provider of sports medicine technology products designed to get and keep athletes moving,…

Jamba Juice And ClassPass Team Up With Venus Williams To Debut New Freshly Squeezed Juice Flavors

EMERYVILLE, Calif., July 13, 2015 /PRNewswire/ — Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today that it’s teaming up with ClassPass, the premier fitness membership, for a special event collaboration to unveil three new flavor additions to…