Just when you think you're tough enough


G-Shock And Johnny Cupcakes Cook Up A Collaborative Timepiece

DOVER, N.J., Oct. 9, 2015 /PRNewswire/ — CASIO G-SHOCK and Johnny Cupcakes blend each of their unique aesthetics for a playful, but tough limited edition timepiece this November 2015.

Arriving in one of G-Shock’s most popular and recognizable styles – the GDX6900 –  the timepiece is designed with pink, blue, and white sprinkles on an aqua background. The cascading sprinkles are an ode to Johnny Cupcakes’ ever-present cupcake motif on the packaging in addition of the timepiece.

johnny cupcakes

“We wanted to create a watch that would compliment our unique take on apparel design and carries the lighthearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that’s when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that’s exactly what a watch is to an outfit.”  – Johnny Earle, Founder & CEO of Johnny Cupcakes

The GDX6900JC-3 offers convenient and effective technological support. Additionally, features Shock Resistance protection, 200M Water Resistance, Auto LED (Super Illuminator), Flash Alert, 5 Daily Alarms, World Time (31 Time Zones/48 Cities + UTC), Multi-Home Time Function, 1/100th Sec. Stopwatch (24HR), 1/10th Sec. Countdown Timer (24Hr), 12/24 HR Format, Mute Function, and 10 Year Battery Life.

Adding to the colorful color and unique sprinkle motif, the exterior casing features an engraved Johnny Cupcakes insignia of a skull and crossbones, with a cupcake silhouette replacing the skull. Fans of Johnny Cupcake and G-Shock will be sure to see this collectible timepiece as one of many.

The product release will be accompanied by a video that features dynamic comedy personality and musician,Mike Falzone. Entitled “Making Time,” Falzone pokes fun at the importance of setting aside some time in our daily lives to enjoy the little things.

The GDX6900JC-3 will retail for $140.00 USD and will be available for purchase in November 2015, Johnny Cupcakes retail stores, and additional select retailers.