PARIS, SEPTEMBER 2016 – Christian Louboutin is pleased to announce an exclusive capsule collection, a first-of-its-kind collaboration, with SportyHenri.com, the newly launched e-concept store for men devoted to sport and style.
Taking inspiration from the Sporty Henri motto, “Mettre Le Sport En Valeur,” Christian Louboutin created four limited edition styles, each based on beloved and highly collectible sneaker silhouettes in his men’s collection including a classic high top in the SH Bip Bip Flat and low rise SH Louis Junior. The trainers leverage the Sporty Henri brand’s clean colour palette of white, cobalt blue and black, as well as the distinctive logo – a playful and elegant profile inspired by founder and former French professional handball player Henri Tai. SH One Flat and SH Blue Flat feature Maison regular spike detailing whilst all the designs are finished with the signature Christian Louboutin red sole, here in relaxed rubber.
Of the limited edition collection, Christian Louboutin says, “It’s a real pleasure for me to touch and create some exclusive designs which, I think, represent the values that are dear to Henri: sport mixed with style in a fun and colourful way. I am thrilled to be part of the new adventure of SportyHenri.com, and I wish their team and their clients all the best in a sporty and stylish world.”
Launched in April, SportyHenri.com offers a unique proposition between shopping and editorial for the sartorially inclined athlete, including world class advice above and beyond routine styling and fit guidance. The site aims to inspire its audience to elevate their sporting life through knowledge and support from “The Gang”, highly regarded experts in the field, including world class athletes such as Tony Parker, who divulge their experiences with equipment, personal practice, and tips on maintaining an active lifestyle. The SportyHenri.com offering features a diverse mix of premium international brands as well as niche labels from the intersection of fashion and sport, all selected by Tai personally. The collaboration with Christian Louboutin marks the first exclusive capsule created for the site.
“For me, clothes are an extension of myself, they let me express something about who I am, about my personality, but also they let me explore it. It is this vision that I want to bring to life with SportyHenri.com, and here it takes form through this wonderful capsule collection of trainers by Christian Louboutin, which I feel very privileged to offer our clients exclusively,” Tai says of the collaboration with Christian Louboutin.
This exciting new collaboration is the second project for the friends, Louboutin and Tai having teamed up to support the Cuban National delegation as Official Supplier of the Celebratory Outfit in the recent Olympic Games in Rio. In consultation with the athletes themselves, they created an elegant uniform befitting the glorious celebratory moments of their Olympic journey, created solely for use of the Cuban National delegation to celebrate their participation which were not sold.
The capsule collection of Christian Louboutin for SportyHenri.com limited edition trainers will be available from the 14th September online at SportyHenri.com exclusively, and at select Christian Louboutin flagship boutiques including New York, Los Angeles, Hong Kong, Seoul, Dubai, Tokyo and Beijing.
See more of the limited edition collection by Christian Louboutin @LouboutinHomme and @SportyHenri, #CLxSportyHenri.
