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Haier Malaysia Launches its Inaugural Haier Cup 2023 Badminton Championship, Now Open for Registration

Haier Malaysia, the Global No.1 major appliances brand for 14 consecutive years is kicking off its inaugural Haier Cup Tournament 2023, inspired by its recent appointment of its brand ambassadors, 2022 BWF World Championships men’s doubles champion Aaron Chia and Soh Wooi Yik. Haier is calling for all Malaysians to register and participate in its first-ever Haier Cup 2023, a groundbreaking event that will showcase the motto of “Inspired Living” which is also evident through their products, initiatives, and brand affiliations, locally and globally. 

Haier Cup 2023 will take place from 24th June to 30th July 2023, spanning across three states – Johor, Penang, and Kuala Lumpur. The tournament is open to all Malaysians aged 18 years old and above and will feature four categories including men’s singles, men’s doubles, women’s singles, and women’s doubles. The registration fees are RM30 per pax for the single’s category and RM50 per pair for the doubles category. Participants can visit to find out more and to register. 

Details of Haier Cup 2023 are listed below:

State Date Registration Closing Date Location
Johor Bahru 24th June 2023, Saturday 18th June 2023, Sunday Sports Hub, Austin Heights
Penang 1st July 2023, Saturday 25th June 2023, Sunday Kompleks Sukan USM (Universiti Sains Malaysia)
Kuala Lumpur 29th July 2023, Saturday 23rd July 2023, Sunday Tops Arena Empire, Cheras
Kuala Lumpur 

(Grand Finals)

30th July 2023, Sunday

Mr Fan Jing, Managing Director of Haier Malaysia said “At Haier, we believe in inspiring lives and with our brand motto of “Inspired Living” along with the appointment of our two new brand ambassadors, we are confident that our inaugural Haier Cup 2023 will do just that. We hope to create a platform for Malaysia to showcase their passion for the game and hope to contribute to the development of the much-loved sport in Malaysia.” 

To further add to the excitement, Haier is excited to announce that Yonex Sunrise Malaysia is one of the proud sponsors of the Haier Cup 2023, bringing an exciting synergy between badminton and quality sporting equipment. As part of this partnership, Yonex will be providing RM38,000 worth of its exceptional products to support the tournament. Their sponsorship not only showcases their commitment to promoting the sport but also reinforces their dedication to empowering athletes with the best equipment.

Haier Cup 2023 game play 

The state tournaments will be based on a 30 points-scoring system, played in a single-game format, whereas the semi-finals and finals will be intensified with a 21-points gameplay, best of three games. The details of the state-winner prizes are listed below.

State Challenge Men’s Women’s
Category Singles Doubles Singles Doubles
Gold RM300 RM500 RM300 RM500
Each winner gets: 

  • One (01) Yonex Badminton Racquet Astrox 88 D Tour worth RM639
  • One (01) Haier x Yonex Limited Edition Gift Box worth RM499
Silver RM200 RM300 RM200 RM300
Each winner gets: 

  • One (01) Haier x Yonex Limited Edition Gift Box worth RM499
  • One (01) Yonex Bag 3D Tournament Bag 2231T01 worth RM329
Bronze Each winner gets one (01) Haier x Yonex Limited Edition Gift Box worth RM499


In addition to the exciting prizes already mentioned, Haier Cup 2023 is thrilled to announce the remarkable rewards for the Grand Finals Winners, Silver and Bronze medalists in each category. The details of the winners of the grand finals are listed below.

Grand Finals Men’s Women’s
Category Singles Doubles Singles Doubles
Gold RM500 RM700 RM500 RM700
Each winner gets:

  • One (01) Haier 2-in-1 Front Load Washer & Dryer (10kg/6kg) HWD100-B14979 worth RM4,699
  • One (01) Yonex Badminton Racquet Astrox 88 S Pro worth RM879
Silver RM300 RM500 RM300 RM500
Each winner gets one (01) Haier 55” H55S6UG PRO Android TV worth RM3,099
Bronze Each winner gets one (01) Haier 1.0HP UV Cool Air Conditioner HSU-10VQC22 worth RM2,050

Haier Inspire Future Dreams Badminton Camp

Aside from the prizes, six of the grand champions will also win a unique opportunity and an all-expense paid trip to Thailand to participate in a 2-day badminton camp from 13 to 14 August 2023. This badminton camp will be coached by none other than Thailand’s esteemed mixed doubles player, Ms Popor Sapsiree Taerattanachai. This once-in-a-lifetime experience will provide the winners with invaluable insights and training, further enriching their badminton journey.

For more information about Haier Cup 2023, please visit and follow Haier on Facebook and Instagram for the latest promotions, events and updates.