Malaysia Rugby Elevates Sporting Excellence with DEVER Energy Gel Partnership
Malaysia Rugby, under the visionary leadership of its President, Amir Amri b Mohamad, embarks on a dynamic journey towards redefining sporting standards and sustainability in Malaysian rugby.
In a significant stride towards this mission, Malaysia Rugby proudly announces its strategic partnership with DEVER Energy Gel Malaysia, solidifying the brand as the official energy gel for the organisation. This partnership symbolises Malaysia Rugby’s steadfast commitment to nurturing corporate alliances that drive positive transformations within the nation’s rugby landscape.
“We are dedicated to infusing fresh perspectives and tangible advancements into Malaysian rugby. As a former national player, I recognise the paramount importance of enhancing our athletes’ welfare and compensation. Our collaboration with DEVER Malaysia signifies a pivotal step towards elevating our players’ well-being, with the aim of enhancing their motivation and training regimen,” said Amir.
DEVER Energy Gel, an energy gel brand founded in Thailand, brings a wealth of expertise and innovation to the partnership. “Through this alliance, we seek to improve our athletes’ performance and potentially broaden their horizons through future cross-border exchanges,” adds Amir.
Established in 2012, DEVER Energy Gel swiftly emerged as a frontrunner in its home country where it quickly garnered a reputation for excellence. The brand made its debut in Malaysia in 2022 and has since received overwhelming support from local athletes across various sports disciplines. This rapid acceptance speaks volumes about the brand’s commitment to quality and its ability to meet the diverse needs of athletes, further solidifying its position as a trusted choice for sports nutrition in Malaysia.
“Our shared vision with Malaysia Rugby is to prioritise the growth of Malaysia’s sports industry. This collaboration marks the beginning of what we hope will be a long and fruitful partnership, dedicated to advancing the sport within our community,” remarks Sim Teong Eu, Managing Partner of DEVER Malaysia.
As Malaysia Rugby embraces this new era of corporate collaboration, it paves the way for transformative change and sets a precedent for future endeavours. With DEVER Malaysia by its side, it is hoped that Malaysia Rugby will achieve greater heights of success, inspiring generations of athletes and fans alike.
For more information about Malaysia Rugby and DEVER Malaysia, visit https://malaysiarugby.my/ and https://dever.com.my/ respectively.